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Customer relationship management and its impact on entrepreneurial marketing: a literature review

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dc.contributor.author Guerola-Navarro, Vicente es_ES
dc.contributor.author Gil Gómez, Hermenegildo es_ES
dc.contributor.author Oltra Badenes, Raúl Francisco es_ES
dc.contributor.author Soto-Acosta, Pedro es_ES
dc.date.accessioned 2023-09-14T18:00:37Z
dc.date.available 2023-09-14T18:00:37Z
dc.date.issued 2022-06-13 es_ES
dc.identifier.issn 1554-7191 es_ES
dc.identifier.uri http://hdl.handle.net/10251/196529
dc.description.abstract [EN] Entrepreneurship is one of the business forces with the greatest power to transform today's society, due to its ability to discover and take advantage of new opportunities to satisfy customer new and changing needs and expectations. Customer relationship management (CRM) has proved to be both a highly influential business management strategy and a powerful business management technology solution, with a particularly relevant impact in the area of entrepreneurship. CRM has helped drive growth and future expectations and has had excellent results in terms of return on investment wherever it has been implemented. An exhaustive review of previously published findings in a specific subject area can uncover new lines of research. This paper uses semi-systematic review to the study of the reality of the link between CRM and entrepreneurial marketing in business. This approach is used to comprehensively describe the state of the art of the impact that CRM can have in the modern business environment, through the empowerment of entrepreneurial marketing. In a structured manner, the present paper reviews the 86 most relevant studies of how CRM affects entrepreneurial marketing policy development through its alignment with relationship marketing and customer-centric business models. The growing use of CRM in companies is one of the pillars of technological and social change in entrepreneurship, being a clear example of how big data can benefit society. The study focuses on the period from 2015 to 2019. es_ES
dc.description.sponsorship Open Access funding provided thanks to the CRUE-CSIC agreement with Springer Nature. es_ES
dc.language Inglés es_ES
dc.publisher Springer-Verlag es_ES
dc.relation.ispartof International Entrepreneurship and Management Journal es_ES
dc.rights Reconocimiento (by) es_ES
dc.subject Customer relationship management es_ES
dc.subject CRM es_ES
dc.subject Entrepreneurial marketing es_ES
dc.subject Entrepreneurship es_ES
dc.subject Literature review es_ES
dc.subject State of the art es_ES
dc.subject.classification ORGANIZACION DE EMPRESAS es_ES
dc.title Customer relationship management and its impact on entrepreneurial marketing: a literature review es_ES
dc.type Artículo es_ES
dc.identifier.doi 10.1007/s11365-022-00800-x es_ES
dc.rights.accessRights Abierto es_ES
dc.contributor.affiliation Universitat Politècnica de València. Escuela Técnica Superior de Ingenieros de Telecomunicación - Escola Tècnica Superior d'Enginyers de Telecomunicació es_ES
dc.contributor.affiliation Universitat Politècnica de València. Escuela Técnica Superior de Ingenieros Industriales - Escola Tècnica Superior d'Enginyers Industrials es_ES
dc.description.bibliographicCitation Guerola-Navarro, V.; Gil Gómez, H.; Oltra Badenes, RF.; Soto-Acosta, P. (2022). Customer relationship management and its impact on entrepreneurial marketing: a literature review. International Entrepreneurship and Management Journal. 1-41. https://doi.org/10.1007/s11365-022-00800-x es_ES
dc.description.accrualMethod S es_ES
dc.relation.publisherversion https://doi.org/10.1007/s11365-022-00800-x es_ES
dc.description.upvformatpinicio 1 es_ES
dc.description.upvformatpfin 41 es_ES
dc.type.version info:eu-repo/semantics/publishedVersion es_ES
dc.relation.pasarela S\449556 es_ES
dc.contributor.funder Universitat Politècnica de València es_ES
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dc.subject.ods 09.- Desarrollar infraestructuras resilientes, promover la industrialización inclusiva y sostenible, y fomentar la innovación es_ES
dc.subject.ods 12.- Garantizar las pautas de consumo y de producción sostenibles es_ES


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