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How priming with body odors affects decision speeds in consumer behavior

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How priming with body odors affects decision speeds in consumer behavior

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Alcañiz Raya, ML.; Chicchi Giglioli, IA.; Carrasco-Ribelles, LA.; Minissi, ME.; Cristina Gil-López; G. Semin (2023). How priming with body odors affects decision speeds in consumer behavior. Scientific Reports. 13(1):1-9. https://doi.org/10.1038/s41598-023-27643-y

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Título: How priming with body odors affects decision speeds in consumer behavior
Autor: Alcañiz Raya, Mariano Luis Chicchi Giglioli, Irene Alice Carrasco-Ribelles, Lucia A. Minissi, Maria Eleonora Gil López, Cristina Semin, Gun R.
Entidad UPV: Universitat Politècnica de València. Instituto Interuniversitario de Investigación en Bioingeniería y Tecnología Orientada al Ser Humano - Institut Interuniversitari d'Investigació en Bioenginyeria i Tecnologia Orientada a l'Ésser Humà
Universitat Politècnica de València. Escuela Técnica Superior de Ingeniería Agronómica y del Medio Natural - Escola Tècnica Superior d'Enginyeria Agronòmica i del Medi Natural
Fecha difusión:
Resumen:
[EN] To date, odor research has primarily focused on the behavioral effects of common odors on consumer perception and choices. We report a study that examines, for the first time, the effects of human body odor cues on ...[+]
Derechos de uso: Reconocimiento (by)
Fuente:
Scientific Reports. (issn: 2045-2322 )
DOI: 10.1038/s41598-023-27643-y
Editorial:
Nature Publishing Group
Versión del editor: https://doi.org/10.1038/s41598-023-27643-y
Código del Proyecto:
info:eu-repo/grantAgreement/EC/H2020/813234/EU
info:eu-repo/grantAgreement/GVA//PROMETEO%2F2019%2F105//REBRAND (MIXED REALITY AND BRAIN DECISION)/
Agradecimientos:
This work was supported by the European Commission (Project RHUMBO H2020-MSCA-ITN-2018-813234), by the Generalitat Valenciana funded project "Rebrand", Grant number PROMETEU/2019/105.
Tipo: Artículo

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