The use of social networks as a tool for architectural and urban design

[EN] The paper focuses on the analysis of new digital media, in particular the sociometric platforms such as Facebook, Twitter..., the writing on these platforms and their impact on architectural or urban projects. In order to deconstruct these new processes of information and data made easily available to the authors of projects, we work from theories allowing to give value (meaning) to writing according to the context in which it is written and materializing in the form of powerful citizen or individual commitments. We look for the keys of analysis allowing to pass from an opinion of influence to an analysis of recurrent commitments to be the object of collective stakes. These different approaches of reading the media/medias crossed with the territory and its collective commitments allow us to develop a method of analysis of the stakes because of the advent of a new project at the scale of a district or a piece of city. Its ambition is to offer to any project author (rarely a data scientist) to appropriate an approach more within his reach while being in phase with the digital reality that transcends the traditional approach of project design.