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dc.contributor.author | Mateu Céspedes, José María | es_ES |
dc.contributor.author | García Torregrosa, Alba María | es_ES |
dc.date.accessioned | 2023-12-21T19:02:10Z | |
dc.date.available | 2023-12-21T19:02:10Z | |
dc.date.issued | 2021-12-08 | es_ES |
dc.identifier.uri | http://hdl.handle.net/10251/201049 | |
dc.description.abstract | [EN] We analysed to what extent the business model of the Spanish airline Volotea can be understood as a distinct business model. We characterized this emergent business model, comparing it to other models applied in the short haul market. We conclude that this business model can be described as a long tail business model in the airline industry. We also point out that this emergent model can support a blue ocean strategy in some mature markets, although this strategy would require opening the business¿ black box to analyse it at the activity level. | es_ES |
dc.language | Inglés | es_ES |
dc.publisher | Elsevier | es_ES |
dc.relation.ispartof | Transportation Research Procedia | es_ES |
dc.rights | Reconocimiento - No comercial - Sin obra derivada (by-nc-nd) | es_ES |
dc.subject | Airline business model | es_ES |
dc.subject | Long tail | es_ES |
dc.subject | Business model design | es_ES |
dc.subject | Business model innovation | es_ES |
dc.subject | Thin market | es_ES |
dc.subject.classification | INGENIERIA E INFRAESTRUCTURA DE LOS TRANSPORTES | es_ES |
dc.title | The emergent long tail business model in the airline industry. The case of Volotea | es_ES |
dc.type | Artículo | es_ES |
dc.identifier.doi | 10.1016/j.trpro.2021.11.043 | es_ES |
dc.rights.accessRights | Abierto | es_ES |
dc.contributor.affiliation | Universitat Politècnica de València. Escuela Técnica Superior de Ingeniería del Diseño - Escola Tècnica Superior d'Enginyeria del Disseny | es_ES |
dc.description.bibliographicCitation | Mateu Céspedes, JM.; García Torregrosa, AM. (2021). The emergent long tail business model in the airline industry. The case of Volotea. Transportation Research Procedia. 58:317-324. https://doi.org/10.1016/j.trpro.2021.11.043 | es_ES |
dc.description.accrualMethod | S | es_ES |
dc.relation.publisherversion | https://doi.org/10.1016/j.trpro.2021.11.043 | es_ES |
dc.description.upvformatpinicio | 317 | es_ES |
dc.description.upvformatpfin | 324 | es_ES |
dc.type.version | info:eu-repo/semantics/publishedVersion | es_ES |
dc.description.volume | 58 | es_ES |
dc.identifier.eissn | 2352-1465 | es_ES |
dc.relation.pasarela | S\451691 | es_ES |