Assessing impoliteness-related language in response to a season's greeting posted by the Spanish and English Prime Ministers on Twitter

Abstract

[EN] This paper analyzes impoliteness-related language in response to a season's greeting posted by the Prime Ministers of Spain and the UK on December 2022 to wish Twitter users a Felices Fiestas/Merry Christmas. A corpus made up of the first 500 tweet events mentioning Sanchez and Johnson with the @ feature was analyzed through the combination of qualitative and quantitative tools and an impoliteness2 approach to compare the most commonly deployed impoliteness strategies in response to what is felt as an offense by respondents from the two cultures. Previous impoliteness taxonomies inform the analysis (Culpeper, 1996, 2011). Findings reveal a preference for on-record strategies vs. off-record ones in both corpora. Whereas the English respondents oriented themselves towards attacking the negative face of the Prime Minister and that of other participants with sarcasm and implicated impoliteness, the Spanish group deployed impoliteness-related language to disparage the Prime Minister's positive face through insults and the rectification of his words. The hostile acts and explicit metalanguage about emotional states in the replies to the expressive speech act corroborate the perceived breach of some aspects of the moral order on the part of the Twitter users in the out-group, hence aiding the already observed polarization of political discussions.