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Neuromarketing in the Digital Age: The Direct Relation between Facial Expressions and Website Design

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Neuromarketing in the Digital Age: The Direct Relation between Facial Expressions and Website Design

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González-Mena, G.; Del-Valle-Soto, C.; Corona, V.; Rodríguez, J. (2022). Neuromarketing in the Digital Age: The Direct Relation between Facial Expressions and Website Design. Applied Sciences. 12(16). https://doi.org/10.3390/app12168186

Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10251/204389

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Título: Neuromarketing in the Digital Age: The Direct Relation between Facial Expressions and Website Design
Autor: González-Mena, Guillermo Del-Valle-Soto, Carolina Corona, Violeta Rodríguez, Jafet
Fecha difusión:
Resumen:
[EN] User experience (UX) is key in the immediate and future relationship between the client and business. Achieving a satisfying UX can only be achieved by understanding the wishes and user needs. The following study is ...[+]
Palabras clave: Neuroscience , Marketing , Neuromarketing , User experience , Emotions , Eye tracking , Facial expression analysis
Derechos de uso: Reconocimiento (by)
Fuente:
Applied Sciences. (eissn: 2076-3417 )
DOI: 10.3390/app12168186
Editorial:
MDPI AG
Versión del editor: https://doi.org/10.3390/app12168186
Tipo: Artículo

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