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An Examination of the Relationship Between Visualization Media and Consumer Product Evaluation

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An Examination of the Relationship Between Visualization Media and Consumer Product Evaluation

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dc.contributor.author Palacios-Ibáñez, Almudena es_ES
dc.contributor.author Pirault, Simon es_ES
dc.contributor.author Ochando-Martí, Francesc es_ES
dc.contributor.author Contero, Manuel es_ES
dc.contributor.author Camba, Jorge D. es_ES
dc.date.accessioned 2024-07-03T18:04:49Z
dc.date.available 2024-07-03T18:04:49Z
dc.date.issued 2024-07 es_ES
dc.identifier.issn 1077-2626 es_ES
dc.identifier.uri http://hdl.handle.net/10251/205751
dc.description.abstract [EN] Virtual product presentations that rely on static images and text are often insufficient to communicate all the information that is necessary to accurately evaluate a product. Technologies such as Virtual Reality (VR) or Augmented Reality (AR) have enabled more sophisticated representation methods, but certain product characteristics are difficult to assess and may result in perceptual differences when a product is evaluated in different visual media. In this article, we report two case studies in which a group of participants evaluated three designs of two product typologies (i.e., a desktop telephone and a coffee maker) as presented in three different visual media (i.e., photorealistic renderings, AR, and VR for the first case study; and photographs, a non-immersive virtual environment, and AR for the second case study) using eight semantic scales. An inferential statistical method using Aligned Rank Transform (ART) proceedings was applied to determine perceptual differences between groups. Our results show that in both cases product attributes in Jordan's physio-pleasure category are the most affected by the presentation media. The socio-pleasure category was also affected for the case of the coffee makers. The level of immersion afforded by the medium significantly affects product evaluation. es_ES
dc.language Inglés es_ES
dc.publisher Institute of Electrical and Electronics Engineers es_ES
dc.relation.ispartof IEEE Transactions on Visualization and Computer Graphics es_ES
dc.rights Reconocimiento (by) es_ES
dc.subject Artificial es_ES
dc.subject Augmented and virtual realities es_ES
dc.subject Virtual reality es_ES
dc.subject Consumer products es_ES
dc.subject Perception and psychophysics es_ES
dc.subject.classification EXPRESION GRAFICA EN LA INGENIERIA es_ES
dc.title An Examination of the Relationship Between Visualization Media and Consumer Product Evaluation es_ES
dc.type Artículo es_ES
dc.identifier.doi 10.1109/TVCG.2023.3238428 es_ES
dc.rights.accessRights Abierto es_ES
dc.contributor.affiliation Universitat Politècnica de València. Escuela Técnica Superior de Ingenieros Industriales - Escola Tècnica Superior d'Enginyers Industrials es_ES
dc.description.bibliographicCitation Palacios-Ibáñez, A.; Pirault, S.; Ochando-Martí, F.; Contero, M.; Camba, JD. (2024). An Examination of the Relationship Between Visualization Media and Consumer Product Evaluation. IEEE Transactions on Visualization and Computer Graphics. 30(7):3636-3649. https://doi.org/10.1109/TVCG.2023.3238428 es_ES
dc.description.accrualMethod S es_ES
dc.relation.publisherversion https://doi.org/10.1109/TVCG.2023.3238428 es_ES
dc.description.upvformatpinicio 3636 es_ES
dc.description.upvformatpfin 3649 es_ES
dc.type.version info:eu-repo/semantics/publishedVersion es_ES
dc.description.volume 30 es_ES
dc.description.issue 7 es_ES
dc.identifier.pmid 37022017 es_ES
dc.relation.pasarela S\483073 es_ES
dc.contributor.funder Universitat Politècnica de València es_ES
upv.costeAPC 2464.6 es_ES


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