Strategies for Inclusive Learning: A Marketing Faculty's Journey with Students with Intellectual and Developmental Disabilities

Abstract

[EN] The Multidisciplinary Individual Study Program (MISP), initiated in 2021 at the University of Aveiro, provides inclusive opportunities for individuals with Intellectual and Developmental Disabilities (IDD) in Higher Education. Developed in collaboration with a Portuguese retail sector company, this program allows students with IDD to enhance scientific, pedagogical, personal, and social skills. Promotes unique educational experiences, combining formal education, personalized curricula, and real work internships. In this innovative project, stakeholders, including students, families, faculty, mentors, and business partner, play crucial roles in the success of the program. This article focuses on the teaching experience of two marketing teachers who had some of these students in their classes. It aims to explain the program characteristics and highlight the challenges, adopted strategies, and transformative impact on student development. The emphasis is placed on stressing the feasibility of inclusive higher education programs and providing suggestions and implications for fellow educators and institutions.