Cluster analysis of sustainability narratives in the Spanish press during the period 2014-2019

Abstract

[EN] This study explores how sustainability is represented in Spanish media through 12,647 news items that are analysed from the Factiva® database, published between 2014 and 2019, covering 264 national newspapers and several news agencies like EFE and Europa Press, to identify recurring themes related to sustainability, innovation, and technology over six years. Utilising T-LAB Plus 2020 for textual data analysis, the study identifies significant lexical patterns within these narratives. The analysis involved 2,280 initial lexical units, narrowed to 455 for detailed examination based on frequency thresholds. The data clustering revealed three primary thematic groups: "technology in supply chains," "innovation in the university," and "tourism, city, and mobility." These clusters highlight different aspects of sustainability narratives.