Who Enjoys the Lion's Share? Unveiling Sentiment of the Media in Indonesia’s Presidential Election Using Large Multi-Language Model

[EN] The media serves as a framing tool to influence people's decisions. With more than 220 million internet users in Indonesia, it is a promising avenue for gaining significant voter support in the presidential election. This study aims to contribute to existing knowledge by examining how media coverage shapes public perceptions of the presidential election. The research uses a large multi-language model to predict sentiment analysis for the investigation of media framing and cultivation theories. The study examines 778 headlines from 119 media outlets collected from news aggregator services in the campaign period to understand media behaviour throughout the presidential campaign. The findings reveal the alignment between media coverage during the presidential election and the result of the quick count.