Can websites reveal the extent and degree to which a business’s values reflect national policy? A text embeddings approach

Abstract

[EN] This paper demonstrates a novel application of WebAI, applying word vectorisation to website texts to measure the prevalence and proliferation of values associated with the Well-being of Future Generations (Wales) Act 2015 amongst Welsh businesses. This was achieved by training a model to recognise topics of particular importance in texts describing the WFGA, and then using this model to analyse the text hosted on Welsh business’s websites. The companies studied comprised a structured national sample of the Welsh economy. Our findings indicate that the method detects meaningful differences between regions, business sector and participants in a government innovation support program.