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Lessons from empirical studies in product and service variety management.

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Lessons from empirical studies in product and service variety management.

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Lyons, AC. (2013). Lessons from empirical studies in product and service variety management.. International Journal of Production Management and Engineering. 1(1):55-62. doi:10.4995/ijpme.2013.1557.

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Título: Lessons from empirical studies in product and service variety management.
Autor:
Fecha difusión:
Resumen:
For many years, a trend for businesses has been to increase market segmentation and extend product and service-variety offerings in order to provid more choice for customers and gain a competitive advantags. However, there ...[+]
Palabras clave: Variety management , Sku proliferation , Mass customisation
Derechos de uso: Reconocimiento - No comercial (by-nc)
Fuente:
International Journal of Production Management and Engineering. (eissn: 2340-4876 )
DOI: 10.4995/ijpme.2013.1557
Editorial:
Editorial Universitat Politècnica de València
Versión del editor: http://polipapers.upv.es/index.php/IJPME/article/view/1557/1657
Tipo: Artículo

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