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Lessons from empirical studies in product and service variety management

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Lessons from empirical studies in product and service variety management

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Lyons, AC. (2013). Lessons from empirical studies in product and service variety management.. International Journal of Production Management and Engineering. 1(1):55-62. doi:10.4995/ijpme.2013.1557.

Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10251/30652

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Title: Lessons from empirical studies in product and service variety management
Author: Lyons, Andrew C.L.
Issued date:
Abstract:
[EN] For many years, a trend for businesses has been to increase market segmentation and extend product and service-variety offerings in order to provid more choice for customers and gain a competitive advantags. However, ...[+]
Subjects: Variety management , Sku proliferation , Mass customisation
Copyrigths: Reconocimiento - No comercial (by-nc)
Source:
International Journal of Production Management and Engineering. (eissn: 2340-4876 )
DOI: 10.4995/ijpme.2013.1557
Publisher:
Editorial Universitat Politècnica de València
Publisher version: https://doi.org/10.4995/ijpme.2013.1557
Type: Artículo

References

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Ellinger, A. E., Ellinger, A. D., & Keller, S. B. (2002). LOGISTICS MANAGERS’ LEARNING ENVIRONMENTS AND FIRM PERFORMANCE. Journal of Business Logistics, 23(1), 19-37. doi:10.1002/j.2158-1592.2002.tb00014.x

Fawcett, S.E. & Smith, S.R. (1995). Logistics measurement and performance for United-States-Mexican operations under Nafta. Transportation Journal, 34, 3, 25-34.

Fisher, M. L., & Ittner, C. D. (1999). The Impact of Product Variety on Automobile Assembly Operations: Empirical Evidence and Simulation Analysis. Management Science, 45(6), 771-786. doi:10.1287/mnsc.45.6.771

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