Exercising Creativity 2012

Creativity attracts the attention of very different disciplines. But what is creativity when put under the spotlight? This book presents the work and findings of the participants to the Creativity Engineering Summer University in Vienna, July 2011. The motto: from a creative idea to its successful implementation. The reader is guided through the common steps and reflections that occur when trying to deliver a solid outcome, out of our ideas. How does the mind behave? Why and how do we have ideas? How do we develop them into tangible solutions? The basic concepts are introduced, serving as an introduction to five different and inspiring projects, all of them facing creativity in the different way. From children to professional work, from products to spaces, from networks to consultancy, creativity has its impact on all fields of life.