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ROI. Measuring the social media return on investment in a library

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ROI. Measuring the social media return on investment in a library

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Lloret Romero, MN. (2011). ROI. Measuring the social media return on investment in a library. The Bottom Line: Managing Library Finances. 24(2):145-151. doi:10.1108/08880451111169223

Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10251/34988

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Title: ROI. Measuring the social media return on investment in a library
Author: Lloret Romero, María Nuria
UPV Unit: Universitat Politècnica de València. Departamento de Comunicación Audiovisual, Documentación e Historia del Arte - Departament de Comunicació Audiovisual, Documentació i Història de l'Art
Issued date:
Abstract:
Purpose: In all projections for 2011, ROI has become of the great challenges of social media marketing for the business environment. However in the case of non-profit organizations, there is no need for such calculations. ...[+]
Subjects: Library 2.0 , Marketing , Public libraries , Return on investment , ROI , Social media , Social networking websites , Tools 2.0
Copyrigths: Reserva de todos los derechos
Source:
The Bottom Line: Managing Library Finances. (issn: 0888-045X )
DOI: 10.1108/08880451111169223
Publisher:
Emerald
Publisher version: http://dx.doi.org/10.1108/08880451111169223
Type: Artículo

References

Gómez Pereda, N. and Merlo Vega, J.A. (2010), “Experiencias bibliotecarias con las tecnologías sociales: dossier”, Educación y biblioteca, Vol. 177, pp. 58‐125.

Zarabozo, A. (2008), “Blogs y bibliotecas”, Biblioasturias, No. 11, pp. 10‐12.

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