Introducing a spanish business in the United States of America

Abstract

[EN] This study will focus on the possibilities and challenges that the American market offers to a Spanish business. The current crisis in the Spanish economy is forcing the companies towards new markets, and among all the options (China, South America, India…)the United States is one of the top countries because, despite the economic problems that the US is now facing, it is still the first country in the world, economically and technologically speaking. The main objective of this thesis is to study where, when, why and how a Spanish company can be introduced into the American market, and based on that knowledge, we will create a fictional company that will possess all the qualities that a Spanish company needs to have in order to succeed in this market.

[ES] Mi TFC realizado en la Florida State University consistió en un trabajo de investigación sobre la comunicación y el lenguaje en el ámbito de los negocios. Con los datos que obtuve de este trabajo y con conocimientos de la carrera hice un trabajo de sobre cuál sería el método a proceder y las decisiones a tomar en caso de que un empresario español decidiese establecerse en Estados Unidos.