Emerging opportunities for Spanish Companies in China. Focus on the Cosmetic Industry Export

Abstract

This paper work has as a main goal to introduce the Chinese Market to the Spanish Enterprises willing to extend their business activities to the Asian Market. Thus, this project provides a research on the foremost aspects about the Chinese market, trade and culture. The primary focus of this market research is based on the Cosmetic Sector, considering that it offers a wide range of emerging opportunities for the Spanish brands which want to sell their products in China. Therefore, the following pages provide useful and guiding information about export trade operations with China. Important part of this information has been gathered from a marketing point of view, referring to fundamental market aspects such as the product, price, placement and promotion of the products in the Chinese Cosmetic Market. The rest of the information provided offers a series of details about how to carry out the export process of products, which are the public Spanish and Chinese offices involved and which are the most delicate aspects of which Spanish exporting companies should be aware.