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Influence of language and file type on the web visibility of top European universities

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Influence of language and file type on the web visibility of top European universities

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dc.contributor.author Orduña Malea, Enrique es_ES
dc.contributor.author Ortega, José Luis es_ES
dc.contributor.author Aguillo, Isidro F. es_ES
dc.date.accessioned 2014-09-18T10:56:19Z
dc.date.available 2014-09-18T10:56:19Z
dc.date.issued 2014-01
dc.identifier.issn 0001-253X
dc.identifier.uri http://hdl.handle.net/10251/39733
dc.description.abstract Purpose The purpose of this paper is to detect whether both file type (a set of rich and web files) and language (English, Spanish, German, French and Italian) influence the web visibility of European universities. Design/methodology/approach A webometrics analysis of the top 200 European universities (as ranked in the Ranking web of World Universities) was carried out by a manual query for each official URL identified by using the Google search engine (April 2012). A correlation analysis between visibility and file format page count is offered according to language. Finally, a prediction of visibility is shown by using the SMOreg function. Findings The results indicate that Spanish and English are the languages that correlate most highly with web visibility. This correlation becomes greater though moderate when considering only PDF files. Research limitations/implications The results are limited due to the low correlation between overall page count and visibility. The lack of an accurate search engine that would assist in link counting procedures makes this process difficult. Originality/value An observed increase in correlation although moderate while analysing PDF files (in English and Spanish) is considered to be meaningful. This may indirectly confirm that specific file formats and languages generate different web visibility behaviour on European university web sites. es_ES
dc.language Inglés es_ES
dc.publisher Emerald es_ES
dc.relation.ispartof Aslib Journal of Information Management es_ES
dc.rights Reserva de todos los derechos es_ES
dc.subject Webometrics es_ES
dc.subject Web visibility es_ES
dc.subject Europe es_ES
dc.subject Universities es_ES
dc.subject Language metrics es_ES
dc.subject Rich files es_ES
dc.subject Web files es_ES
dc.subject.classification BIBLIOTECONOMIA Y DOCUMENTACION es_ES
dc.subject.classification COMUNICACION AUDIOVISUAL Y PUBLICIDAD es_ES
dc.title Influence of language and file type on the web visibility of top European universities es_ES
dc.type Artículo es_ES
dc.identifier.doi 10.1108/AJIM-02-2013-0018
dc.rights.accessRights Abierto es_ES
dc.contributor.affiliation Universitat Politècnica de València. Instituto de Diseño para la Fabricación y Producción Automatizada - Institut de Disseny per a la Fabricació i Producció Automatitzada es_ES
dc.description.bibliographicCitation Orduña Malea, E.; Ortega, JL.; Aguillo, IF. (2014). Influence of language and file type on the web visibility of top European universities. Aslib Journal of Information Management. 66(1):96-116. doi:10.1108/AJIM-02-2013-0018 es_ES
dc.description.accrualMethod S es_ES
dc.relation.publisherversion http://dx.doi.org/10.1108/AJIM-02-2013-0018 es_ES
dc.description.upvformatpinicio 96 es_ES
dc.description.upvformatpfin 116 es_ES
dc.type.version info:eu-repo/semantics/publishedVersion es_ES
dc.description.volume 66 es_ES
dc.description.issue 1 es_ES
dc.relation.senia 257826
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