Alcantara Alcover, E.; Artacho Ramírez, MÁ.; Martínez Guillamón, N.; Campos Soriano, N. (2013). Purpose of stay and willingness to stay as dimensions to identify and evaluate hotel experiences. International Journal of Hospitality Management. 33:357-365. doi:10.1016/j.ijhm.2012.10.006
Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10251/44619
Title: | Purpose of stay and willingness to stay as dimensions to identify and evaluate hotel experiences | |
Author: | Alcantara Alcover, Enrique Martínez Guillamón, Natividad Campos Soriano, Nadia | |
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The market of experiences promises business opportunities to service-based sectors. However, company managers miss procedures for strategic decision-making. This paper presents a practical procedure to help managers to ...[+]
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Copyrigths: | Reserva de todos los derechos | |
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Publisher version: | http://dx.doi.org/10.1016/j.ijhm.2012.10.006 | |
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