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A multimodal analysis of facework strategies in a corpus of charity ads on British television

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A multimodal analysis of facework strategies in a corpus of charity ads on British television

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Pennock-Speck, B.; Saz Rubio, MMD. (2013). A multimodal analysis of facework strategies in a corpus of charity ads on British television. Journal of Pragmatics. 49(1):38-56. doi:10.1016/j.pragma.2012.12.010

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Title: A multimodal analysis of facework strategies in a corpus of charity ads on British television
Author: Pennock-Speck, B. Saz Rubio, María Milagros del
UPV Unit: Universitat Politècnica de València. Departamento de Lingüística Aplicada - Departament de Lingüística Aplicada
Issued date:
Abstract:
The aim of this article is to carry out a qualitative multimodal analysis of the codification of verbal and non-verbal politeness strategies in a sub-corpus of five charity commercials aired on British television. Brown ...[+]
Subjects: Facework , Multimodality , Charity ads , Guilt appeals , Montage
Copyrigths: Reserva de todos los derechos
Source:
Journal of Pragmatics. (issn: 0378-2166 )
DOI: 10.1016/j.pragma.2012.12.010
Publisher:
Elsevier
Publisher version: http://dx.doi.org/10.1016/j.pragma.2012.12.010
Type: Artículo

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