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Using combined eye tracking and word association in order to assess novel packaging solutions: A case study involving jam jars

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Using combined eye tracking and word association in order to assess novel packaging solutions: A case study involving jam jars

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Piqueras Fiszman, B.; Velasco, C.; Salgado-Montejo, A.; Spence, C. (2013). Using combined eye tracking and word association in order to assess novel packaging solutions: A case study involving jam jars. Food Quality and Preference. 28(1):328-338. doi:10.1016/j.foodqual.2012.10.006

Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10251/45220

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Title: Using combined eye tracking and word association in order to assess novel packaging solutions: A case study involving jam jars
Author: Piqueras Fiszman, Betina Velasco, Carlos Salgado-Montejo, Alejandro Spence, Charles
UPV Unit: Universitat Politècnica de València. Departamento de Proyectos de Ingeniería - Departament de Projectes d'Enginyeria
Issued date:
Abstract:
The present study utilized the techniques of eye tracking and word association in order to collect attentional information and freely-elicited associations from consumers in response to changing specific attributes of the ...[+]
Subjects: Eye tracking , Consumer attention , Packaging design , Word association , Conjoint analysis , Multiple factor analysis
Copyrigths: Cerrado
Source:
Food Quality and Preference. (issn: 0950-3293 )
DOI: 10.1016/j.foodqual.2012.10.006
Publisher:
Elsevier
Publisher version: http://dx.doi.org/10.1016/j.foodqual.2012.10.006
Type: Artículo

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