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An exploratory study of the determinants of switching and loyalty in prepaid cell phone users. An application of concept mapping

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An exploratory study of the determinants of switching and loyalty in prepaid cell phone users. An application of concept mapping

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Miranda Gumucio, LF.; Gil Pechuán, I.; Palacios Marqués, D. (2013). An exploratory study of the determinants of switching and loyalty in prepaid cell phone users. An application of concept mapping. Service Business. 7(4):603-622. doi:10.1007/s11628-012-0177-3

Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10251/45570

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Title: An exploratory study of the determinants of switching and loyalty in prepaid cell phone users. An application of concept mapping
Author:
UPV Unit: Universitat Politècnica de València. Departamento de Organización de Empresas - Departament d'Organització d'Empreses
Issued date:
Abstract:
This study uses empirical data to identify the reasons that lead customers to discontinue their association with a cell phone company, along with aspects that foster customer loyalty with a view to strengthening business ...[+]
Subjects: Customer loyalty , Customer switching , Mobile/cellular phones , Concept mapping
Copyrigths: Cerrado
Source:
Service Business. (issn: 1862-8516 )
DOI: 10.1007/s11628-012-0177-3
Publisher:
Springer Verlag (Germany)
Publisher version: http://link.springer.com/article/10.1007%2Fs11628-012-0177-3
Type: Artículo

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