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Kano`s model in Kansei Engineering to evaluate subjective real estate consumer preferences

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Kano`s model in Kansei Engineering to evaluate subjective real estate consumer preferences

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dc.contributor.author Llinares Millán, María del Carmen es_ES
dc.contributor.author Page Del Pozo, Alvaro Felipe es_ES
dc.date.accessioned 2015-04-28T07:25:58Z
dc.date.available 2015-04-28T07:25:58Z
dc.date.issued 2011
dc.identifier.issn 0169-8141
dc.identifier.uri http://hdl.handle.net/10251/49339
dc.description.abstract Kansei Engineering is a product development tool used to identify users’ perceptions and find quantitative relationships between their subjective responses and design features. This paper proposes the use of Kano’s model in this process to analyse the impact of different subjective attributes on consumers’ purchase decisions. A practical example of real estate promotions design is presented. In the first stage, semantic differential is used to measure the subjective component of the emotional state. In the second stage, regression analysis and Kano’s model are used to define the relative weight of each emotional attribute in the purchase decision. Besides linear attributes, Kano’s model identified two other kinds of attributes that present a non-linear performance: basic attributes and exciting attributes. Therefore linear models could underestimate the effect of such kind of attributes. Relevance to industry: This information is very relevant for architects and designers as it enables them to determine the extent to which they must direct their efforts at improving certain attributes with the object of improving the global evaluation. es_ES
dc.language Español es_ES
dc.publisher Elsevier es_ES
dc.relation.ispartof International Journal of Industrial Ergonomics es_ES
dc.rights Reserva de todos los derechos es_ES
dc.subject Kano’s model es_ES
dc.subject Kansei Engineering es_ES
dc.subject Subjective preferences es_ES
dc.subject Housing design es_ES
dc.subject Semantic differential es_ES
dc.subject.classification FISICA APLICADA es_ES
dc.subject.classification ORGANIZACION DE EMPRESAS es_ES
dc.title Kano`s model in Kansei Engineering to evaluate subjective real estate consumer preferences es_ES
dc.type Artículo es_ES
dc.identifier.doi 10.1016/j.ergon.2011.01.011
dc.rights.accessRights Cerrado es_ES
dc.contributor.affiliation Universitat Politècnica de València. Departamento de Organización de Empresas - Departament d'Organització d'Empreses es_ES
dc.contributor.affiliation Universitat Politècnica de València. Departamento de Física Aplicada - Departament de Física Aplicada es_ES
dc.description.bibliographicCitation Llinares Millán, MDC.; Page Del Pozo, AF. (2011). Kano`s model in Kansei Engineering to evaluate subjective real estate consumer preferences. International Journal of Industrial Ergonomics. 41(3):233-246. doi:10.1016/j.ergon.2011.01.011 es_ES
dc.description.accrualMethod Senia es_ES
dc.relation.publisherversion http://dx.doi.org/10.1016/j.ergon.2011.01.011 es_ES
dc.description.upvformatpinicio 233 es_ES
dc.description.upvformatpfin 246 es_ES
dc.type.version info:eu-repo/semantics/publishedVersion es_ES
dc.description.volume 41 es_ES
dc.description.issue 3 es_ES
dc.relation.senia 207780


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