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An assessment of viability of exporting Moldovan wines in the US: necessity or opportunity?

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An assessment of viability of exporting Moldovan wines in the US: necessity or opportunity?

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dc.contributor.advisor Miguel Molina, Mª del Rosario de es_ES
dc.contributor.advisor Schnurpfeil, Roland es_ES
dc.contributor.advisor Hedderich, Bárbara es_ES
dc.contributor.author Lupan, Andrei es_ES
dc.coverage.spatial east=28.369885000000068; north=47.411631; name=Districte de Călărași, Moldàvia
dc.date.accessioned 2015-07-30T08:10:30Z
dc.date.available 2015-07-30T08:10:30Z
dc.date.created 2015-07-06
dc.date.issued 2015-07-30 es_ES
dc.identifier.uri http://hdl.handle.net/10251/53929
dc.description.abstract [EN] In 2006, Russia impose an embargo on Moldovan wine s. As a consequence, Moldovan wine indust ry felt to the ground. The industry stood in an uncertain economic situation and in order to revive it, Moldovan winemakers should consider finding new markets for their wines. This thesis analyse the feasibility of exporting Moldovan wines into the largest wine market in the world, the U.S. wine market. I t evaluates the characteristics of Moldovan wine industry and its opport unities in relation to the U.S. wine market. The thesis focuses on the evolution and trends of both the U.S. and Moldovan wine markets, the export challenges that Moldovan industry faces and the import barriers that the U.S. market has. Moreover, t his res earch investigates and analyses the internationalisation process of Moldovan wine firms. This process, along with its theories, approaches and models, is examined and transposed with the data obtained from interviews. The interviews are part of the qualita tive research that was employed in this study . The qualitative research describes how Moldovan wine firms internationalise, as well as identifies factors, motives, challenges and obstacles that are related to the internationalisation process. The findings from the interviews and literature reviewed , showed that Moldovan wine firms face various challenges and obstacles when they internationalise. However, their wines exhibit competitive advantages that need to be valorised es_ES
dc.description.abstract [ES] El TFM tiene por objetivo la evaluación del riesgo y la viabilidad de la exportación de vinos moldavos en los EE.UU. Así mismo, la identificación de los mejores métodos de entrada y estrategias para exportar vinos en los EE.UU. es_ES
dc.format.extent 92 es_ES
dc.language Español es_ES
dc.rights Reserva de todos los derechos es_ES
dc.subject United States (US) es_ES
dc.subject Moldova es_ES
dc.subject Viability plan es_ES
dc.subject International market es_ES
dc.subject Export es_ES
dc.subject Wine es_ES
dc.subject Sector vinícola es_ES
dc.subject Plan de viabilidad es_ES
dc.subject Estados Unidos (EEUU) es_ES
dc.subject Moldavia es_ES
dc.subject Vino es_ES
dc.subject Mercados internacionales es_ES
dc.subject Exportación es_ES
dc.subject.classification ORGANIZACION DE EMPRESAS es_ES
dc.subject.other Máster Universitario en Gestión de Empresas, Productos y Servicios-Màster Universitari en Gestió d'Empreses, Productes i Serveis es_ES
dc.title An assessment of viability of exporting Moldovan wines in the US: necessity or opportunity? es_ES
dc.type Tesis de máster es_ES
dc.rights.accessRights Abierto es_ES
dc.contributor.affiliation Universitat Politècnica de València. Facultad de Administración y Dirección de Empresas - Facultat d'Administració i Direcció d'Empreses es_ES
dc.contributor.affiliation Universitat Politècnica de València. Departamento de Organización de Empresas - Departament d'Organització d'Empreses es_ES
dc.description.bibliographicCitation Lupan, A. (2015). An assessment of viability of exporting Moldovan wines in the US: necessity or opportunity?. http://hdl.handle.net/10251/53929. es_ES
dc.description.accrualMethod TFGM es_ES
dc.relation.pasarela 20008 es_ES


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