dc.contributor.advisor |
Miguel Molina, Mª del Rosario de
|
es_ES |
dc.contributor.advisor |
Schnurpfeil, Roland
|
es_ES |
dc.contributor.advisor |
Hedderich, Bárbara
|
es_ES |
dc.contributor.author |
Lupan, Andrei
|
es_ES |
dc.coverage.spatial |
east=28.369885000000068; north=47.411631; name=Districte de Călărași, Moldàvia |
|
dc.date.accessioned |
2015-07-30T08:10:30Z |
|
dc.date.available |
2015-07-30T08:10:30Z |
|
dc.date.created |
2015-07-06 |
|
dc.date.issued |
2015-07-30 |
es_ES |
dc.identifier.uri |
http://hdl.handle.net/10251/53929 |
|
dc.description.abstract |
[EN] In 2006, Russia impose an embargo on
Moldovan
wine
s. As a consequence,
Moldovan wine
indust
ry felt to the ground.
The industry stood
in an uncertain economic
situation
and in order to revive it, Moldovan winemakers
should consider finding new
markets for
their
wines.
This thesis analyse the feasibility of exporting Moldovan wines into the largest wine
market in the world, the U.S. wine market.
I
t evaluates
the characteristics of Moldovan
wine industry and its opport
unities in relation to the U.S. wine market. The thesis focuses
on the evolution and trends of both the U.S. and Moldovan wine markets, the export
challenges that Moldovan industry faces and the import barriers that the U.S.
market
has.
Moreover, t
his
res
earch
investigates and analyses the internationalisation process
of Moldovan wine
firms.
This process, along with its theories, approaches and models,
is
examined and transposed with the data obtained from interviews. The interviews are
part of the
qualita
tive
research
that
was employed in this
study
. The qualitative research
describes
how Moldovan wine firms internationalise, as well as
identifies
factors,
motives, challenges and obstacles
that are
related to the internationalisation process.
The findings
from the interviews and
literature reviewed
,
showed that Moldovan
wine firms face
various challenges and obstacles when they internationalise. However,
their wines exhibit competitive advantages that need to be valorised |
es_ES |
dc.description.abstract |
[ES] El TFM tiene por objetivo la evaluación del riesgo y la viabilidad de la exportación de vinos moldavos en los EE.UU. Así mismo, la identificación de los mejores métodos de entrada y estrategias para exportar vinos en los EE.UU. |
es_ES |
dc.format.extent |
92 |
es_ES |
dc.language |
Español |
es_ES |
dc.publisher |
Universitat Politècnica de València |
es_ES |
dc.rights |
Reserva de todos los derechos |
es_ES |
dc.subject |
United States |
es_ES |
dc.subject |
Moldova |
es_ES |
dc.subject |
Viability plan |
es_ES |
dc.subject |
International market |
es_ES |
dc.subject |
Export |
es_ES |
dc.subject |
Wine |
es_ES |
dc.subject |
Sector vinícola |
es_ES |
dc.subject |
Plan de viabilidad |
es_ES |
dc.subject |
Estados Unidos (EEUU) |
es_ES |
dc.subject |
Moldavia |
es_ES |
dc.subject |
Vino |
es_ES |
dc.subject |
Mercados internacionales |
es_ES |
dc.subject |
Exportación |
es_ES |
dc.subject.classification |
ORGANIZACION DE EMPRESAS |
es_ES |
dc.subject.other |
Máster Universitario en Gestión de Empresas, Productos y Servicios-Màster Universitari en Gestió D'Empreses, Productes i Serveis |
es_ES |
dc.title |
An assessment of viability of exporting Moldovan wines in the US: necessity or opportunity? |
es_ES |
dc.type |
Tesis de máster |
es_ES |
dc.rights.accessRights |
Abierto |
es_ES |
dc.contributor.affiliation |
Universitat Politècnica de València. Facultad de Administración y Dirección de Empresas - Facultat d'Administració i Direcció d'Empreses |
es_ES |
dc.contributor.affiliation |
Universitat Politècnica de València. Departamento de Organización de Empresas - Departament d'Organització d'Empreses |
es_ES |
dc.description.bibliographicCitation |
Lupan, A. (2015). An assessment of viability of exporting Moldovan wines in the US: necessity or opportunity?. http://hdl.handle.net/10251/53929. |
es_ES |
dc.description.accrualMethod |
TFGM |
es_ES |
dc.relation.pasarela |
TFGM\20008 |
es_ES |