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Penneys vs Mango: How can you start with one small shop and then become a multinational brand?

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Penneys vs Mango: How can you start with one small shop and then become a multinational brand?

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Calabuig Peiró, B. (2015). Penneys vs Mango: How can you start with one small shop and then become a multinational brand?. http://hdl.handle.net/10251/57341.

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Title: Penneys vs Mango: How can you start with one small shop and then become a multinational brand?
Author: Calabuig Peiró, Beatriz
Director(s): Derenda, Klaus
Read date / Event date:
2015-09-10
Issued date:
Abstract:
[EN] Penneys and Mango are two retail brands very famous in their birth country. For this reason I chose them. Penneys offer a wide range of products; they have clothes for women, for men, babies and kids, accessories… Penneys ...[+]


[ES] Penneys y Mango son dos de las marcas más famosas en sus países de nacimiento, ambas dedicadas a la venta al por menor de ropa. La razón por la que las he elegido es porque son marcas muy conocidas y con una importante ...[+]
Subjects: Low cost , Venta al por menor , Ropa , Sector textil , Mango , Penneys , Tiendas de ropa
Copyrigths: Reconocimiento - No comercial - Sin obra derivada (by-nc-nd)
Publisher:
Universitat Politècnica de València
degree: Licenciatura en Administración y Dirección de Empresas-Llicenciatura en Administració i Direcció d'Empreses
Type: Proyecto/Trabajo fin de carrera/grado

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