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Use of social media by Spanish hospitals: perceptions, difficulties, and success factors

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Use of social media by Spanish hospitals: perceptions, difficulties, and success factors

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Bermudez-Tamayo, C.; Alba-Ruiz, R.; Jimenez-Pernett, J.; Francisco Garcia-Gutierrez, J.; Traver Salcedo, V.; Yubraham-Sanchez, D. (2013). Use of social media by Spanish hospitals: perceptions, difficulties, and success factors. Telemedicine and e-Health. 19(2):137-145. doi:10.1089/tmj.2012.0066

Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10251/57885

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Title: Use of social media by Spanish hospitals: perceptions, difficulties, and success factors
Author: Bermudez-Tamayo, Clara Alba-Ruiz, Ruben Jimenez-Pernett, Jaime Francisco Garcia-Gutierrez, Jose Traver Salcedo, Vicente Yubraham-Sanchez, David
UPV Unit: Universitat Politècnica de València. Departamento de Ingeniería Electrónica - Departament d'Enginyeria Electrònica
Universitat Politècnica de València. Instituto Universitario de Aplicaciones de las Tecnologías de la Información - Institut Universitari d'Aplicacions de les Tecnologies de la Informació
Issued date:
Abstract:
This exploratory study has two aims: (1) to find out if and how social media (SM) applications are used by hospitals in Spain and (2) to assess hospital managers' perception of these applications in terms of their evaluation ...[+]
Subjects: Hospitals , Information dissemination , Internet , Social Media , Marketing of health services , Public health
Copyrigths: Cerrado
Source:
Telemedicine and e-Health. (issn: 1530-5627 )
DOI: 10.1089/tmj.2012.0066
Publisher:
Mary Ann Liebert
Publisher version: http://dx.doi.org/10.1089/tmj.2012.0066
Project ID:
Consejeria de Salud, a component of the Junta de Andalucia SAS-111 217
Thanks:
We would like to thank the hospital managers, directors, and staff in the social communication, public relations, information technology, and management departments who took part in the survey. This work was supported by ...[+]
Type: Artículo

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