Bermudez-Tamayo, C.; Alba-Ruiz, R.; Jimenez-Pernett, J.; Francisco Garcia-Gutierrez, J.; Traver Salcedo, V.; Yubraham-Sanchez, D. (2013). Use of social media by Spanish hospitals: perceptions, difficulties, and success factors. Telemedicine and e-Health. 19(2):137-145. doi:10.1089/tmj.2012.0066
Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10251/57885
Title:
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Use of social media by Spanish hospitals: perceptions, difficulties, and success factors
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Author:
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Bermudez-Tamayo, Clara
Alba-Ruiz, Ruben
Jimenez-Pernett, Jaime
Francisco Garcia-Gutierrez, Jose
Traver Salcedo, Vicente
Yubraham-Sanchez, David
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UPV Unit:
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Universitat Politècnica de València. Departamento de Ingeniería Electrónica - Departament d'Enginyeria Electrònica
Universitat Politècnica de València. Instituto Universitario de Aplicaciones de las Tecnologías de la Información - Institut Universitari d'Aplicacions de les Tecnologies de la Informació
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Issued date:
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Abstract:
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This exploratory study has two aims: (1) to find out if and how social media (SM) applications are used by hospitals in Spain and (2) to assess hospital managers' perception of these applications in terms of their evaluation ...[+]
This exploratory study has two aims: (1) to find out if and how social media (SM) applications are used by hospitals in Spain and (2) to assess hospital managers' perception of these applications in terms of their evaluation of them, reasons for use, success factors, and difficulties encountered during their implementation. A cross-sectional survey has been carried out using Spanish hospitals as the unit of analysis. Geographical differences in the use of SM were found. Social networks are used most often by larger hospitals (30% by medium-size, 28% by large-size). They are also more frequently used by public hospitals (19%, p<0.01) than by private ones. Respondents with a negative perception of SM felt that there is a chance they may be abused by healthcare professionals, whereas those with a positive perception believed that they can be used to improve communication both within and outside the hospital. Reasons for the use of SM include the idea of maximizing exposure of the hospital. The results show that Spanish hospitals are only just beginning to use SM applications and that hospital type can influence their use. The perceptions, reasons for use, success factors, and difficulties encountered during the implementation of SM mean that it is very important for healthcare professionals to use SM correctly and adequately.
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Subjects:
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Hospitals
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Information dissemination
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Internet
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Social Media
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Marketing of health services
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Public health
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Copyrigths:
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Cerrado |
Source:
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Telemedicine and e-Health. (issn:
1530-5627
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DOI:
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10.1089/tmj.2012.0066
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Publisher:
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Mary Ann Liebert
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Publisher version:
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http://dx.doi.org/10.1089/tmj.2012.0066
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Project ID:
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Consejeria de Salud, a component of the Junta de Andalucia SAS-111 217
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Thanks:
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We would like to thank the hospital managers, directors, and staff in the social communication, public relations, information technology, and management departments who took part in the survey. This work was supported by ...[+]
We would like to thank the hospital managers, directors, and staff in the social communication, public relations, information technology, and management departments who took part in the survey. This work was supported by Grant Number SAS-111 217 from the Consejeria de Salud, a component of the Junta de Andalucia.
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Type:
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Artículo
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