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The dynamics over the next few years of the Spanish mobile telecommunications market share: a mathematical modelling approach

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The dynamics over the next few years of the Spanish mobile telecommunications market share: a mathematical modelling approach

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dc.contributor.author Cervelló Royo, Roberto Elías es_ES
dc.contributor.author Cortés, J.-C. es_ES
dc.contributor.author Santonja, F. es_ES
dc.contributor.author Villanueva Micó, Rafael Jacinto es_ES
dc.date.accessioned 2016-02-17T15:16:04Z
dc.date.available 2016-02-17T15:16:04Z
dc.date.issued 2014
dc.identifier.issn 1387-3954
dc.identifier.uri http://hdl.handle.net/10251/60965
dc.description This is an author's accepted manuscript of an article published in: “Mathematical and Computer Modelling of Dynamical Systems: Methods, Tools and Applications in Engineering and Related Sciences"; Volume 20, Issue 6, 2014; copyright Taylor & Francis; available online at: http://dx.doi.org/10.1080/13873954.2013.843572 es_ES
dc.description.abstract Taking into account available data from 2002 to 2009 about the market share percentages of the Spanish mobile telecommunications service providers, a dynamic diffusion model to study the evolution of the clients’ change between the different companies during the period 2010–2016 is proposed. The constructed model provides a tool for forecasting short-term trends about the customers’ preferences with respect to mobile network operators taking into account both, autonomous decisions due to direct marketing and advertising strategies, and also decisions adopted through interaction via social influence. The model can provide insights to companies for designing strategies in order to gain market share. es_ES
dc.description.sponsorship This work has been partially supported by the FIS PI-10/01433; the Spanish Government and European Regional Development Fund (FEDER) [grant number MTM2009-08587]; and the Universitat Politecnica de Valencia [grant number PAID06-11-2070]. en_EN
dc.language Inglés es_ES
dc.publisher Taylor & Francis: STM, Behavioural Science and Public Health Titles es_ES
dc.relation.ispartof Mathematical and Computer Modelling of Dynamical Systems es_ES
dc.rights Reserva de todos los derechos es_ES
dc.subject Modelling es_ES
dc.subject Forecasting es_ES
dc.subject Mobile telecommunications services es_ES
dc.subject Social interaction es_ES
dc.subject Market share es_ES
dc.subject.classification MATEMATICA APLICADA es_ES
dc.subject.classification ECONOMIA FINANCIERA Y CONTABILIDAD es_ES
dc.title The dynamics over the next few years of the Spanish mobile telecommunications market share: a mathematical modelling approach es_ES
dc.type Artículo es_ES
dc.identifier.doi 10.1080/13873954.2013.843572
dc.relation.projectID info:eu-repo/grantAgreement/MICINN//MTM2009-08587/ES/Ecuaciones Diferenciales Aleatorias Y Aplicaciones/ es_ES
dc.relation.projectID info:eu-repo/grantAgreement/ISCIII//PI10%2F01433/ES/Análisis de la pertinencia de cambio de pauta vacunal frente meningococo en la CV. Modelación epidemiológica mediante redes aleatoris/ es_ES
dc.relation.projectID info:eu-repo/grantAgreement/UPV//PAID-06-11-2070/ es_ES
dc.rights.accessRights Abierto es_ES
dc.contributor.affiliation Universitat Politècnica de València. Departamento de Economía y Ciencias Sociales - Departament d'Economia i Ciències Socials es_ES
dc.contributor.affiliation Universitat Politècnica de València. Departamento de Matemática Aplicada - Departament de Matemàtica Aplicada es_ES
dc.description.bibliographicCitation Cervelló Royo, RE.; Cortés, J.; Santonja, F.; Villanueva Micó, RJ. (2014). The dynamics over the next few years of the Spanish mobile telecommunications market share: a mathematical modelling approach. Mathematical and Computer Modelling of Dynamical Systems. 20(6):557-565. https://doi.org/10.1080/13873954.2013.843572 es_ES
dc.description.accrualMethod S es_ES
dc.relation.publisherversion http://dx.doi.org/10.1080/13873954.2013.843572 es_ES
dc.description.upvformatpinicio 557 es_ES
dc.description.upvformatpfin 565 es_ES
dc.type.version info:eu-repo/semantics/publishedVersion es_ES
dc.description.volume 20 es_ES
dc.description.issue 6 es_ES
dc.relation.senia 266481 es_ES
dc.contributor.funder Instituto de Salud Carlos III es_ES
dc.contributor.funder Universitat Politècnica de València es_ES
dc.contributor.funder Ministerio de Ciencia e Innovación es_ES
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dc.description.references Santonja, F.-J., Morales, A., Villanueva, R.-J., & Cortés, J.-C. (2012). Analysing the effect of public health campaigns on reducing excess weight: A modelling approach for the Spanish Autonomous Region of the Community of Valencia. Evaluation and Program Planning, 35(1), 34-39. doi:10.1016/j.evalprogplan.2011.06.004 es_ES


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