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Universities behaviour and opportunities on Twitter

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Universities behaviour and opportunities on Twitter

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dc.contributor.author Guzmán Duque, Alba Patricia es_ES
dc.contributor.author Del Moral Pérez, María Esther es_ES
dc.contributor.author González Ladrón de Guevara, Fernando Raimundo es_ES
dc.contributor.author Gil Gómez, Hermenegildo es_ES
dc.date.accessioned 2016-05-02T08:21:14Z
dc.date.available 2016-05-02T08:21:14Z
dc.date.issued 2013-09
dc.identifier.issn 2279-0764
dc.identifier.uri http://hdl.handle.net/10251/63305
dc.description.abstract [EN] Abstract This research is focused on analyzing the main trends of Twitter usage of the first 200 universities in the Shanghai Ranking and identifies some of the opportunities that these universities can obtain. The statistical analysis of their Twitter accounts -number of followers, tweets, retweets and hashtags- show two basic tendencies: the first one consists in the promotion and consolidation of his corporate image and the second one is related with communication between the members of the educational community. Besides, the results demonstrate that the biggest presence and activity in Twitter is related with their followers number. The best universities in the mentioned ranking have more users, implying greater activity and increased publication of tweets and retweets. The widespread use of Twitter made by these universities demonstrates the utility of the opportunities that Twitter offers them to improve their visibility, promote their services and encourage communication among their members. Nevertheless, universities must learn how to manage their official account effectively facilitating formulas that help monetize their social capital, involving their managers as corporate strategy to increase its 2.0 reputation, and towards teachers and students providing an agile interaction that should include the collaborative construction of knowledge. es_ES
dc.description.sponsorship This research project has been funded by the Center for Quality Management and Change of the Polytechnic University of Valencia in Spain.
dc.language Inglés es_ES
dc.publisher International Journal of Computer and Information Technology es_ES
dc.relation Center for Quality Management and Change of the Polytechnic University of Valencia in Spain es_ES
dc.relation.ispartof International Journal of Computer and Information Technology es_ES
dc.rights Reserva de todos los derechos es_ES
dc.subject Networks es_ES
dc.subject Twitter es_ES
dc.subject Universities es_ES
dc.subject Higher education es_ES
dc.subject Communication es_ES
dc.subject.classification ESTADISTICA E INVESTIGACION OPERATIVA es_ES
dc.subject.classification ORGANIZACION DE EMPRESAS es_ES
dc.title Universities behaviour and opportunities on Twitter es_ES
dc.type Artículo es_ES
dc.rights.accessRights Abierto es_ES
dc.contributor.affiliation Universitat Politècnica de València. Departamento de Estadística e Investigación Operativa Aplicadas y Calidad - Departament d'Estadística i Investigació Operativa Aplicades i Qualitat es_ES
dc.contributor.affiliation Universitat Politècnica de València. Departamento de Organización de Empresas - Departament d'Organització d'Empreses es_ES
dc.description.bibliographicCitation Guzman Duque, AP.; Del Moral Pérez, ME.; González-Ladrón-De-Guevara, F.; Gil Gómez, H. (2013). Universities behaviour and opportunities on Twitter. International Journal of Computer and Information Technology. 2(5):895-902. http://hdl.handle.net/10251/63305 es_ES
dc.description.accrualMethod Senia es_ES
dc.relation.publisherversion http://www.ijcit.com/ es_ES
dc.description.upvformatpinicio 895 es_ES
dc.description.upvformatpfin 902 es_ES
dc.type.version info:eu-repo/semantics/publishedVersion es_ES
dc.description.volume 2 es_ES
dc.description.issue 5 es_ES
dc.relation.senia 261439 es_ES


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