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Alcantara Alcover, E.; Artacho Ramírez, MÁ.; Martínez Guillamón, N.; Zamora Alvarez, TA. (2014). Designing experiences strategically. Journal of Business Research. 67(6):1074-1080. doi:10.1016/j.jbusres.2013.06.004
Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10251/65101
Título: | Designing experiences strategically | |
Autor: | Alcantara Alcover, Enrique Martínez Guillamón, Natividad | |
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Companies willing to enter into the experience economy have available procedures for experience design and evaluation but not for strategic decision-making on what experiences to incorporate into their offering. This study ...[+]
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Derechos de uso: | Cerrado | |
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Versión del editor: | http://dx.doi.org/10.1016/j.jbusres.2013.06.004 | |
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