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Designing experiences strategically

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Alcantara Alcover, E.; Artacho Ramírez, MÁ.; Martínez Guillamón, N.; Zamora Alvarez, TA. (2014). Designing experiences strategically. Journal of Business Research. 67(6):1074-1080. doi:10.1016/j.jbusres.2013.06.004

Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10251/65101

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Title: Designing experiences strategically
Author:
UPV Unit: Universitat Politècnica de València. Departamento de Proyectos de Ingeniería - Departament de Projectes d'Enginyeria
Issued date:
Abstract:
Companies willing to enter into the experience economy have available procedures for experience design and evaluation but not for strategic decision-making on what experiences to incorporate into their offering. This study ...[+]
Subjects: Experience design , Strategic design , Environmental design , Quality-of-life
Copyrigths: Cerrado
Source:
Journal of Business Research. (issn: 0148-2963 )
DOI: 10.1016/j.jbusres.2013.06.004
Publisher:
Elsevier
Publisher version: http://dx.doi.org/10.1016/j.jbusres.2013.06.004
Type: Artículo

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