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The entry of the chinese industry in Spain and its plan of defense. Footwear industry's case

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The entry of the chinese industry in Spain and its plan of defense. Footwear industry's case

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García Martínez, JR.; Juárez Varón, D. (2014). The entry of the chinese industry in Spain and its plan of defense. Footwear industry's case. Journal of marketing & international business. 1(1):8-19. http://hdl.handle.net/10251/67898

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Title: The entry of the chinese industry in Spain and its plan of defense. Footwear industry's case
Secondary Title: La entrada de la industria china en España y su plan de defensa. Caso de la industria del calzado
Author: García Martínez, Juan Rubén Juárez Varón, David
UPV Unit: Universitat Politècnica de València. Departamento de Ingeniería Mecánica y de Materiales - Departament d'Enginyeria Mecànica i de Materials
Issued date:
Abstract:
[EN] This article aims to analyze how grew the footwear industry in Spain, when it suffered the first encounters with more economic enterprises, how it punished the domestic industry, and how it got to find a way to continue ...[+]


[ES] Este artículo pretende analizar cómo creció la industria zapatera en España, cuándo sufrió los primeros encuentros con empresas más económicas, de qué manera castigaron a la industria nacional, y como consiguió encontrar ...[+]
Subjects: Industry , China , Spain , Footwear , Market , Industria , España , Calzado , Mercado
Copyrigths: Cerrado
Source:
Journal of marketing & international business. (issn: 2386-8619 )
Publisher:
Iseun
Publisher version: https://issuu.com/iseun/docs/jm_ib_edicion_n1
Type: Artículo

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