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Classic products vs innovative products in exports, and its chances of success

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Classic products vs innovative products in exports, and its chances of success

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García Martínez, JR.; Juárez Varón, D. (2015). Classic products vs innovative products in exports, and its chances of success. Journal of marketing & international business. 2(1):16-22. http://hdl.handle.net/10251/68028

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Title: Classic products vs innovative products in exports, and its chances of success
Secondary Title: Productos clásicos vs productos innovadores en la exportación, y sus probabilidades de éxito
Author:
UPV Unit: Universitat Politècnica de València. Departamento de Ingeniería Mecánica y de Materiales - Departament d'Enginyeria Mecànica i de Materials
Issued date:
Abstract:
[EN] The vast majority of these companies are not innovative in their products or processes, they are family businesses which simply continue with the products and manufacturing processes, which have traditionally been ...[+]


[ES] La gran mayoría de estas empresas no son innovadoras en sus productos ni en sus procesos, son empresas familiares que se limitan a continuar con los productos y con los procesos de fabricación, que tradicionalmente ...[+]
Subjects: Innovation , Product , SMe , Micro-SME , Strategy , Innovación , Producto , Pyme , Micro pyme , Estrategia
Copyrigths: Cerrado
Source:
Journal of marketing & international business. (issn: 2386-8619 )
Publisher:
Iseun
Publisher version: https://issuu.com/iseun/docs/jm_ib_edicion_n2
Type: Artículo

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