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Food labels: Do consumers perceive what semiotics want to convey?

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Food labels: Do consumers perceive what semiotics want to convey?

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Ares, G.; Piqueras Fiszman, B.; Varela Tomasco, PA.; Morant Marco, R.; Martín López, A.; Fiszman Dal Santo, S. (2011). Food labels: Do consumers perceive what semiotics want to convey?. Food Quality and Preference. 22(7):689-698. doi:10.1016/j.foodqual.2011.05.006

Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10251/71717

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Title: Food labels: Do consumers perceive what semiotics want to convey?
Author:
UPV Unit: Universitat Politècnica de València. Departamento de Proyectos de Ingeniería - Departament de Projectes d'Enginyeria
Issued date:
Abstract:
In this research work, a multidisciplinary approach was applied to answer the question: do consumers perceive what semiotics want to convey? The idea behind was to determine if consumers' expectations and associations ...[+]
Subjects: Consumer studies , Food labels , Semiotic analysis , Word association , Yogurt
Copyrigths: Cerrado
Source:
Food Quality and Preference. (issn: 0950-3293 )
DOI: 10.1016/j.foodqual.2011.05.006
Publisher:
Elsevier
Publisher version: http://dx.doi.org/10.1016/j.foodqual.2011.05.006
Type: Artículo

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