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Geomarketing models in supermarket location strategies

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Geomarketing models in supermarket location strategies

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Baviera Puig, MA.; Buitrago Vera, JM.; Escribá Pérez, C. (2016). Geomarketing models in supermarket location strategies. Journal of Business Economics and Management. 17(6):1205-1221. doi:10.3846/16111699.2015.1113198

Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10251/78375

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Title: Geomarketing models in supermarket location strategies
Author:
UPV Unit: Universitat Politècnica de València. Facultad de Administración y Dirección de Empresas - Facultat d'Administració i Direcció d'Empreses
Universitat Politècnica de València. Escuela Técnica Superior de Ingeniería Agronómica y del Medio Natural - Escola Tècnica Superior d'Enginyeria Agronòmica i del Medi Natural
Issued date:
Abstract:
[EN] Choosing where to open a new outlet is a critical decision for retail firms. Building on the multiplicative competitive interaction model from retail location theory, this paper develops a geomarketing model that can ...[+]
Subjects: Geomarketing , Retail location theory , Geographic information systems (GIS) , Multiplicative competitive interaction model (MCI) , Business planning , Trade area , Neural networks , Spatial organization.
Copyrigths: Reserva de todos los derechos
Source:
Journal of Business Economics and Management. (issn: 1611-1699 ) (eissn: 2029-4433 )
DOI: 10.3846/16111699.2015.1113198
Publisher:
Taylor & Francis: SSH Journals
Publisher version: http://dx.doi.org/10.3846/16111699.2015.1113198
Thanks:
The authors would like to thank the Consum-Universitat Politècnica de València Chair (Cátedra) for collaborating in this study.
Type: Artículo

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