The use of crowdsourcing as a strategic model in future hotels

Abstract

The purpose of this paper is to deAne, analyze their types, and to do an in-depth study of the concept and the importance of crowdsourcing for the management and marketing of hospitality and tourism Arms. More concretely, the paper analyzes the impact of crowdsourcing related processes, together with the evolution of the new conceptions of marketing and management, in the transformation of hotels. Furthermore the paper forecast the future of hotels, by exploring and studying diverse uses and possibilities of crowdsourcing techniques for improving diverse processes in different organizational areas of hotel business. With the new marketing perspective, the paper provides also several examples of its use in hotels, and pretends to create an exploratory framework, and analyze the strengths of the use of crowdsourcing related techniques in the hotel arena, and also the negative consequences of some of these techniques for hotel Arms.