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The impact of co-creation on the student satisfaction: analysis through structural equation modeling

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The impact of co-creation on the student satisfaction: analysis through structural equation modeling

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Pantoja Diaz, O.; Ribes Giner, G.; Perelló Marín, MR. (2016). The impact of co-creation on the student satisfaction: analysis through structural equation modeling. Abstract and Applied Analysis. 2016:1-10. doi:10.1155/2016/3729791

Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10251/80228

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Title: The impact of co-creation on the student satisfaction: analysis through structural equation modeling
Author:
UPV Unit: Universitat Politècnica de València. Facultad de Administración y Dirección de Empresas - Facultat d'Administració i Direcció d'Empreses
Issued date:
Abstract:
[EN] The objective of this study is to apply the cocreation initiative as a marketing tool in the context of university undergraduate programs. Considering that cocreation is a practice that involves stakeholders in ...[+]
Copyrigths: Reconocimiento (by)
Source:
Abstract and Applied Analysis. (issn: 1085-3375 ) (eissn: 1687-0409 )
DOI: 10.1155/2016/3729791
Publisher:
Hindawi Publishing Corporation
Publisher version: http://dx.doi.org/10.1155/2016/3729791
Description: Copyright © 2016 Odette Pantoja Díaz et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Type: Artículo

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