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The use of customer-centric philosophy in hotels to improve customer loyalty

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The use of customer-centric philosophy in hotels to improve customer loyalty

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Palacios Marqués, D.; Guijarro, M.; Carrilero, A. (2016). The use of customer-centric philosophy in hotels to improve customer loyalty. Journal of Business and Industrial Marketing. 31(3):339-348. doi:10.1108/JBIM-05-2013-0110

Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10251/82903

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Title: The use of customer-centric philosophy in hotels to improve customer loyalty
Author:
UPV Unit: Universitat Politècnica de València. Departamento de Organización de Empresas - Departament d'Organització d'Empreses
Universitat Politècnica de València. Escuela Técnica Superior de Ingeniería del Diseño - Escola Tècnica Superior d'Enginyeria del Disseny
Issued date:
Abstract:
[EN] Purpose – The purpose of this paper is to study the impact the quality of online and multi-channel offers have on perceived value. It is also analyzed whether customer-centric management will ensure a greater perceived ...[+]
Subjects: Information management , Communication technologies
Copyrigths: Cerrado
Source:
Journal of Business and Industrial Marketing. (issn: 0885-8624 ) (eissn: 2052-1189 )
DOI: 10.1108/JBIM-05-2013-0110
Publisher:
Emerald
Publisher version: http://dx.doi.org/10.1108/JBIM-05-2013-0110
Thanks:
The authors also gratefully acknowledge the support from the Spanish Ministry of Economy and Competitiveness (DER2012-39223-C02-02)
Type: Artículo

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