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The use of horizontal social networks to promote and publicize university teaching

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The use of horizontal social networks to promote and publicize university teaching

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Lahuerta-Otero, E.; Cordero-Gutiérrez, R. (2015). The use of horizontal social networks to promote and publicize university teaching. En 1ST INTERNATIONAL CONFERENCE ON HIGHER EDUCATION ADVANCES (HEAD' 15). Editorial Universitat Politècnica de València. 1587-165. doi:10.4995/HEAd15.2015.282

Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10251/91545

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Title: The use of horizontal social networks to promote and publicize university teaching
Author:
Issued date:
Abstract:
[EN] : The purpose of this paper is to examine the effectiveness of the online advertising techniques through the social network Facebook, as a broadcasting and promotion tool to disseminate information of universities. ...[+]
Subjects: Higher Education , Learning , Educational systems , Teaching , Social networks , Univesities , Promotion , Advertising , Case study , Facebook
Copyrigths: Reconocimiento - No comercial - Sin obra derivada (by-nc-nd)
ISBN: 9788490483404
Source:
1ST INTERNATIONAL CONFERENCE ON HIGHER EDUCATION ADVANCES (HEAD' 15).
DOI: 10.4995/HEAd15.2015.282
Publisher:
Editorial Universitat Politècnica de València
Publisher version: http://ocs.editorial.upv.es/index.php/HEAD/HEAD15/paper/view/282
Conference name: First International Conference on Higher Education Advances
Conference place: Valencia, Spain
Conference date: June 24-26,2015
Type: Capítulo de libro Comunicación en congreso

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