Mostrar el registro completo del ítem
Lahuerta-Otero, E.; Cordero-Gutiérrez, R. (2015). The use of horizontal social networks to promote and publicize university teaching. En 1ST INTERNATIONAL CONFERENCE ON HIGHER EDUCATION ADVANCES (HEAD' 15). Editorial Universitat Politècnica de València. 1587-165. https://doi.org/10.4995/HEAd15.2015.282
Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10251/91545
Título: | The use of horizontal social networks to promote and publicize university teaching | |
Autor: | Lahuerta-Otero, Eva Cordero-Gutiérrez, Rebeca | |
Fecha difusión: |
|
|
Resumen: |
[EN] : The purpose of this paper is to examine the effectiveness of the online advertising techniques through the
social network Facebook, as a broadcasting and promotion tool to disseminate information of universities. ...[+]
|
|
Palabras clave: |
|
|
Derechos de uso: | Reconocimiento - No comercial - Sin obra derivada (by-nc-nd) | |
ISBN: |
|
|
Fuente: |
|
|
DOI: |
|
|
Editorial: |
|
|
Versión del editor: | http://ocs.editorial.upv.es/index.php/HEAD/HEAD15/paper/view/282 | |
Título del congreso: |
|
|
Lugar del congreso: |
|
|
Fecha congreso: |
|
|
Tipo: |
|