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SUCCESSFUL STRATEGIES IN DEVELOPING APPS

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Parrell, B.; Juárez Varón, D. (2015). SUCCESSFUL STRATEGIES IN DEVELOPING APPS. Journal of Marketing & International Business. 2(4):199-210. http://hdl.handle.net/10251/91857

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Title: SUCCESSFUL STRATEGIES IN DEVELOPING APPS
Author:
UPV Unit: Universitat Politècnica de València. Departamento de Ingeniería Mecánica y de Materiales - Departament d'Enginyeria Mecànica i de Materials
Issued date:
Abstract:
[EN] Any App tries to be a leader in the 2 most important markets today, that of Google and Apple. key strategic objectives for success regarding the app: ¿ Create an attractive and functional App for users. ¿ rapidly reach ...[+]
Subjects: Marketing , Strategy , Development , APPs
Copyrigths: Cerrado
Source:
Journal of Marketing & International Business. (issn: 2386-8619 )
Publisher:
ISEUN, S.L
Type: Artículo

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