Students’ perception of competences development in an undergraduate university environment

[EN] The pressure for universities to generateemployable graduates requires the implementation of different ways of managing the learning process. Course programmes have thus been adapted to the new framework where skills and competences development are to be the resulting outcomes of students’ stay at university. On-going evaluation systems, in combination with the selection of specific activities, help professors plan for the achievement of this objective. The study carried out in a group of 3rd year Marketing students of Business and Management shows that students identify different activities as both adequate for and effective in competences development. The authors conclude that embedding competences development in course programming is a useful and helpful tool for course management that is well accepted and valued by students.