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Consumer perceptions of online banking in Spain using netnography: a positioning story

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Consumer perceptions of online banking in Spain using netnography: a positioning story

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Clemente-Ricolfe, J. (2017). Consumer perceptions of online banking in Spain using netnography: a positioning story. International Journal of Bank Marketing. 35(6):966-982. doi:10.1108/IJBM-08-2016-0113

Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10251/96723

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Title: Consumer perceptions of online banking in Spain using netnography: a positioning story
Author: Clemente-Ricolfe, José-Serafin
UPV Unit: Universitat Politècnica de València. Departamento de Economía y Ciencias Sociales - Departament d'Economia i Ciències Socials
Issued date:
Abstract:
[EN] Purpose - The purpose of this paper is to determine the current positioning of online banking in Spain. Design/methodology/approach - Netnography, a new technique for obtaining information. Findings - The collection ...[+]
Subjects: Commercial banks , Internet banking , Consumer perception , Netnography , Digital consumer banking
Copyrigths: Reserva de todos los derechos
Source:
International Journal of Bank Marketing. (issn: 0265-2323 )
DOI: 10.1108/IJBM-08-2016-0113
Publisher:
Emerald
Publisher version: https://doi.org/10.1108/IJBM-08-2016-0113
Type: Artículo

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