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Effects of colored contrast of mobile websites on behavioral intentions

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Effects of colored contrast of mobile websites on behavioral intentions

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Pelet, J.; Taieb, B. (2016). Effects of colored contrast of mobile websites on behavioral intentions. En CARMA 2016: 1st International Conference on Advanced Research Methods in Analytics. Editorial Universitat Politècnica de València. 84-91. doi:10.4995/CARMA2016.2016.3110

Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10251/98099

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Title: Effects of colored contrast of mobile websites on behavioral intentions
Author:
Issued date:
Abstract:
[EN] his study examines the effects of the mobile-phone website colored contrasts and the affective states of the consumer (emotions and moods) and trust respectively on intention to revisit, buy on and recommend the mobile ...[+]
Subjects: web data , internet data , big data , qca , pls , sem , conference , M-commerce , Color , Contrast ratio , Trust , Behavioral intention
Copyrigths: Reconocimiento - No comercial - Sin obra derivada (by-nc-nd)
ISBN: 9788490484623
Source:
CARMA 2016: 1st International Conference on Advanced Research Methods in Analytics.
DOI: 10.4995/CARMA2016.2016.3110
Publisher:
Editorial Universitat Politècnica de València
Publisher version: http://ocs.editorial.upv.es/index.php/CARMA/CARMA2016/paper/view/3110
Conference name: CARMA 2016 - 1st International Conference on Advanced Research Methods and Analytics
Conference place: Valencia, Spain
Conference date: July 06-07,2016
Type: Capítulo de libro Comunicación en congreso

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