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Crossmodal correspondences in product packaging. Assessing color-flavor correspondences for potato chips (crisps)

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Crossmodal correspondences in product packaging. Assessing color-flavor correspondences for potato chips (crisps)

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Piqueras Fiszman, B.; Spence, C. (2011). Crossmodal correspondences in product packaging. Assessing color-flavor correspondences for potato chips (crisps). Appetite. 57(3):753-757. doi:10.1016/j.appet.2011.07.012

Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10251/98405

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Title: Crossmodal correspondences in product packaging. Assessing color-flavor correspondences for potato chips (crisps)
Author:
UPV Unit: Universitat Politècnica de València. Departamento de Proyectos de Ingeniería - Departament de Projectes d'Enginyeria
Issued date:
Abstract:
[EN] We report a study designed to investigate consumers' crossmodal associations between the color of packaging and flavor varieties in crisps (potato chips). This product category was chosen because of the long-established ...[+]
Subjects: Congruency , Consumer behavior , Crossmodal correspondences , Expectation , Flavor perception , Implicit Association Test (IAT) , Packaging color , Adult , Aged , Article , Association , Color , Consumer attitude , Crossmodal association , Female , Flavor , Food packaging , Food preference , Human , Human experiment , Male , Potato , Adolescent , Cheese , Cluster Analysis , Consumer Satisfaction , Food , Humans , Middle Aged , Onions , Solanum tuberosum , Taste , Young Adult
Copyrigths: Cerrado
Source:
Appetite. (issn: 0195-6663 )
DOI: 10.1016/j.appet.2011.07.012
Publisher:
ACADEMIC PRESS LTD- ELSEVIER SCIENCE LTD
Publisher version: https://doi.org/10.1016/j.appet.2011.07.012
Thanks:
Thanks to the Ministerio de Educacion (Spain) and the UPV for the scholarships awarded to Betina Piqueras-Fiszman. Thanks also to Cesare Parise for his collaboration with the programming.
Type: Artículo

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