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Listar por autor "Copado-Méndez, Pedro Jesus"

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Listar por autor "Copado-Méndez, Pedro Jesus"

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    Maximizing customers' lifetime value using limited marketing resources 
    Marmol, Mage; Goyal, Anita; Copado-Méndez, Pedro Jesus; Panadero, Javier; Juan, Angel A. (Emerald Publishing Limited, 2021-10-25)
    [EN] Purpose For any given customer, his/her profitability for a business enterprise can be estimated by the so-called customer lifetime value (CLV). One specific goal for many enterprises consists in maximizing the ...