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Listar por palabra clave "Digital consumer banking"

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Consumer perceptions of online banking in Spain using netnography: a positioning story

Clemente-Ricolfe, José-Serafin (Emerald, 2017)

[EN] Purpose - The purpose of this paper is to determine the current positioning of online banking in Spain. Design/methodology/approach - Netnography, a new technique for obtaining information. Findings - The collection ...

Mostrando ítems 1-1 de 1