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Browsing by Subject "Virtual store"

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Browsing by Subject "Virtual store"

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    Recognizing Personality Traits Using Consumer Behavior Patterns in a Virtual Retail Store 
    Khatri, Jaikishan; Marín-Morales, Javier; Moghaddasi, Masoud; Guixeres Provinciale, Jaime; Chicchi Giglioli, Irene Alice; Alcañiz Raya, Mariano Luis (Frontiers Media SA, 2022-03-11)
    [EN] Virtual reality (VR) is a useful tool to study consumer behavior while they are immersed in a realistic scenario. Among several other factors, personality traits have been shown to have a substantial influence on ...
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    Recognizing shopper demographics from behavioral responses in a virtual reality store 
    Gil-López, Cristina; Guixeres Provinciale, Jaime; Moghaddasi, Masoud; Khatri, Jaikishan; Marín-Morales, Javier; Alcañiz Raya, Mariano Luis (Springer-Verlag, 2023-09)
    [EN] The use of virtual reality (VR) technology in the context of retail is a significant trend in current consumer research, as it offers market researchers a unique opportunity to measure purchase behavior more realistically. ...