Revista de Lingüística y Lenguas Aplicadas- Vol. 02 (2007)
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Artículos
- LAS ESTRATEGIAS DE INTERNACIONALIZACIÓN EN LA TRADUCCIÓN PUBLICITARIA
- LA MODALIDAD EPISTÉMICA ASERTIVA COMO RECURSO RETÓRICO EN NOTICIAS CIENTÍFICAS: EL CASO DEL HALLAZGO PALEONTOLÓGICO DEL HOMBRE DE ORCE
- THE STUDY OF MODAL VERBS FROM A PEDAGOGICAL PERSPECTIVE: AN ANALYSIS OF TEXTBOOKS AND GRAMMARS
- ESTUDIO CONTRASTIVO DE LA ELIPSIS EN INGLÉS TÉCNICO Y LITERARIO
- UN REPTE DE LA (SOCIO)LINGÜÍSTICA APLICADA: EL MODEL DE LLENGUA COL·LOQUIAL PER A LA COMUNICACIÓ AUDIOVISUAL
- WEBLOGS AS A SUBGENRE OF POLITICAL COMMUNICATION / MARKETING
- ENGLISH FOR ACADEMIC PURPOSES: CASE STUDIES IN EUROPE
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- PublicationWEBLOGS AS A SUBGENRE OF POLITICAL COMMUNICATION / MARKETING(Editorial Universitat Politècnica de València, 2007) Pinar Sanz, María Jesús[EN] The aim of this article is to describe the characteristics of weblogs (usually shortened to blog, but occasionally spelled web log), the latest genre of internet communication that has attained widespread popularity (Herring et al. 2005). I will focus my attention on those weblogs which contain any kind of political message during election campaigns. The paper situates blogs with respect to the dominant forms of digital communication and as a powerful tool for developing future election campaigns in light of their low cost and the speed with which news can be published. The generic variables will be studied in detail, taking into account Swales' general theory of genre (1990) and genre theories applied to electronic communication (Yates and Orlikowski, 1992). Register variables (Halliday, 1989; Martin, 2001) will also be thoroughly studied. The results of this study show the characteristics of weblogs with regards to vocabulary, syntactic structures and the use of pronouns among others. The findings are based on an investigation of 20 politically-oriented weblogs, randomly selected during the 2004 American and 2005 British elections.
- PublicationUN REPTE DE LA (SOCIO)LINGÜÍSTICA APLICADA: EL MODEL DE LLENGUA COL·LOQUIAL PER A LA COMUNICACIÓ AUDIOVISUAL(Editorial Universitat Politècnica de València, 2007) Mas Castells, Josep Àngel; Departamento de Lingüística Aplicada; Escuela Politécnica Superior de Gandia[EN] The variety of situations where language is used in audiovisual communications renders the separation between formal and informal register, which normally employ the language orientation materials, inadequate. This inadequacy is highly evident particularly in informal situations, which embrace a long continuum ranging, for example, from the interview of a celebrity to the speech design for an illiterate character in a fiction series script. The sociolinguistic contributions, which include variationism as the analysis of linguistic attitudes, are crucial when formulating proposals for a language model. It should be stressed that the importance of these materials is crucial in contexts where linguistic conflict is pre s e n t , as in the Catalan language community. This applies to a greater extent to the Valencian communicative space, which is the central focus of the present.
- PublicationTHE STUDY OF MODAL VERBS FROM A PEDAGOGICAL PERSPECTIVE: AN ANALYSIS OF TEXTBOOKS AND GRAMMARS(Editorial Universitat Politècnica de València, 2007) Durán, Ramiro; Alonso, Pilar; Sánchez, María Jesús; Ministerio de Ciencia y Tecnología; Junta de Castilla y León[EN] This paper shows how the indiscriminate combination of the form-function criterion in the traditional presentation of modal verbs brings more confusion than light to the subject due mostly to the fact that the grammatical simplicity of modal verbs clashes with their semantic complexity. In order to verify the treatment of modals in the EFL classroom, both a reduced but representative sample of textbooks and English grammar books will be analysed. Based on the findings of research conducted in this field, this article concludes that when studying modals in the EFL classroom the pragmatic uses of modal verbs should be primed over potential polysemic often indeterminate semantic values and/or grammatical criteria based on a higher or lower rank of graded modality.
- PublicationLAS ESTRATEGIAS DE INTERNACIONALIZACIÓN EN LA TRADUCCIÓN PUBLICITARIA(Editorial Universitat Politècnica de València, 2007) Pedro Ricoy, Raquel De[EN] In the era of globalisation, multinational companies, as well as those who aim at having an i n t e rnational presence, are confronted with the choice to internationalise or to localise the promotion of their products. Internationalisation (i.e. the production of a promotional message that will appeal to the widest target audience possible, irrespective of their cultural setting) has emerged as an attractive strategy for cross-cultural communication, because of the assumption that a shared set of values and cultural elements exists globally. Arguable though this may be, an exploration of the impact that the deployment of internationalising strategies has on the work of translators is re q u i red. It is posited here that there is a degree of coincidence between translation theory and the principles of international marketing, which is elaborated upon vis-à-vis three common factors: the aim, the relation between the emitter and the recipient and the semiotic approach. It is concluded that the limits of translation, as conventionally perceived, need to be broadened, and that a shift towards the perception of translators as fully-fledged cross-cultural communicators, rather than linguists, is desirable.
- PublicationLA MODALIDAD EPISTÉMICA ASERTIVA COMO RECURSO RETÓRICO EN NOTICIAS CIENTÍFICAS: EL CASO DEL HALLAZGO PALEONTOLÓGICO DEL HOMBRE DE ORCE(Editorial Universitat Politècnica de València, 2007) Díaz Rojo, José Antonio[EN] In this article I analyze assertive epistemic modality (expression of certainty) in a series of scientific news reports on the paleontological discovery of the so-called Hombre of Orce, published in El País between 1983 and 1977. The discovery of a small skull fragment was initially attributed to the oldest hominoid found in Eurasia, yet later analyses indicated that it might really be from an equidae. I describe linguistic forms of the lexical type, the semantic contents (cre d i b i l i t y, verification, conviction and confirmation) as well as the social and epistemological rhetorical functions of modalizers such as tajantemente, verificación, cre e r, ratificar, poder afirm a r. The study reveals that in the analyzed corpus these markers of certainty are mainly used to transmit confidence and reliability to the reader in the case of the strongly refuted thesis.