Sports Influencers on Twitter. Analysis and Comparative Study of Track Cycling World Cups 2016 and 2018

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dc.contributor.affiliationFacultad de Administración y Dirección de Empresas
dc.contributor.affiliationDepartamento de Economía y Ciencias Sociales
dc.contributor.authorLamirán-Palomares, José Maríaes_ES
dc.contributor.authorBaviera, Tomás
dc.contributor.authorBaviera-Puig, Amparo
dc.date.accessioned2021-11-05T14:11:36Z
dc.date.available2021-11-05T14:11:36Z
dc.date.issued2020-10es_ES
dc.description.abstract[EN] Social media has driven a sea change in the way users view and participate in sporting events through the media. In the digital medium, identifying the profiles with the greatest influential capacity is a key issue. Using the analytical hierarchy process (AHP), the aim of our research was to identify the most influential Twitter accounts in a major sporting event: The Track Cycling World Cups. The competitions from the years 2016 and 2018 were analysed, downloading all the tweets that included the official hashtag of each event and drawing up the graph of mentions and retweets. After reviewing the literature, activity, authority and popularity were defined as dimensions to assess influence, and two subcriteria were chosen as measures for each of them. Activity was measured by number of tweets and outdegree, authority by retweets and PageRank, and popularity by number of followers and indegree. By consulting experts following the AHP approach, various weights were assigned to these measures, resulting in authority as the most influential. With this weighting, the accounts with the greatest influence on Twitter turned out to be those related to organisation of the event and those of the athletes taking part.en_EN
dc.description.accrualMethodSes_ES
dc.description.bibliographicCitationLamirán-Palomares, JM.; Baviera, T.; Baviera-Puig, A. (2020). Sports Influencers on Twitter. Analysis and Comparative Study of Track Cycling World Cups 2016 and 2018. Social Sciences. 9(10):1-23. https://doi.org/10.3390/socsci9100169es_ES
dc.description.issue10es_ES
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dc.rightsReconocimiento (by)es_ES
dc.rights.accessRightsAbiertoes_ES
dc.subjectInfluencees_ES
dc.subjectInfluencerses_ES
dc.subjectTwitteres_ES
dc.subjectSocial network analysis (SNA)es_ES
dc.subjectAnalytical hierarchy process (AHP)es_ES
dc.subject.classificationECONOMIA, SOCIOLOGIA Y POLITICA AGRARIAes_ES
dc.subject.classificationCOMERCIALIZACION E INVESTIGACION DE MERCADOSes_ES
dc.subject.ods08.- Fomentar el crecimiento económico sostenido, inclusivo y sostenible, el empleo pleno y productivo, y el trabajo decente para todoses_ES
dc.titleSports Influencers on Twitter. Analysis and Comparative Study of Track Cycling World Cups 2016 and 2018es_ES
dc.typeArtículoes_ES
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