Modelling it brand values supplied by consultancy service companies: empirical evidence for differences

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dc.contributor.affiliationFacultad de Administración y Dirección de Empresas
dc.contributor.affiliationDepartamento de Economía y Ciencias Sociales
dc.contributor.affiliationCentro de Investigación de Ingeniería Económica
dc.contributor.authorAlcaide González, María Ángeleses_ES
dc.contributor.authorGuadalajara Olmeda, María Natividad
dc.contributor.authorDe la Poza, Elena
dc.contributor.funderEIT Climate-KIC
dc.date.accessioned2021-05-21T03:31:40Z
dc.date.available2021-05-21T03:31:40Z
dc.date.issued2021es_ES
dc.description.abstract[EN] Brands are the most precious intangible companies' assets. Company managers need to know their brand value and the aspects determining it. As no transparent brands market exists, the main objective of this study was to model brand values that the world's main valuation consultants publish. The obtained results indicate that 80% of the value of these brands is accounted for by both the net results of the companies that own brands and their value on the Stock Exchange. These results allow brand values to be estimated using quantitative and objective information by simple methods, unlike those used by valuation consultants. Moreover, one temporal analysis and another for different industries confer these outcomes consistency.en_EN
dc.description.accrualMethodSes_ES
dc.description.bibliographicCitationAlcaide González, MÁ.; Guadalajara Olmeda, MN.; De La Poza, E. (2021). Modelling it brand values supplied by consultancy service companies: empirical evidence for differences. Technological and Economic Development of Economy (Online). 27(1):120-148. https://doi.org/10.3846/tede.2020.13755es_ES
dc.description.issue1es_ES
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dc.identifier.doi10.3846/tede.2020.13755es_ES
dc.identifier.eissn2029-4921es_ES
dc.identifier.urihttps://riunet.upv.es/handle/10251/166579
dc.languageIngléses_ES
dc.publisherVilnius Gediminas Technical Universityes_ES
dc.relation.ispartofTechnological and Economic Development of Economy (Online)es_ES
dc.relation.pasarelaS\424259es_ES
dc.relation.projectIDinfo:eu-repo/grantAgreement/EIT Climate-KIC//APRS0008_2017-2.1.1-652_P066-09/es_ES
dc.relation.projectIDinfo:eu-repo/grantAgreement/EIT Climate-KIC//AREC0017_2017-1.6/
dc.relation.publisherversionhttps://doi.org/10.3846/tede.2020.13755es_ES
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dc.rightsReconocimiento (by)es_ES
dc.rights.accessRightsAbiertoes_ES
dc.subjectBrand rankingses_ES
dc.subjectBrand strengthes_ES
dc.subjectBrand valuees_ES
dc.subjectIntangible assetes_ES
dc.subjectNet resultses_ES
dc.subjectStock exchangees_ES
dc.subjectTechnology sectores_ES
dc.subject.classificationECONOMIA APLICADAes_ES
dc.subject.classificationECONOMIA FINANCIERA Y CONTABILIDADes_ES
dc.subject.classificationECONOMIA, SOCIOLOGIA Y POLITICA AGRARIAes_ES
dc.titleModelling it brand values supplied by consultancy service companies: empirical evidence for differenceses_ES
dc.typeArtículoes_ES
dc.type.versioninfo:eu-repo/semantics/publishedVersiones_ES
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