WEBLOGS AS A SUBGENRE OF POLITICAL COMMUNICATION / MARKETING

Vista sencilla de ítem
dc.contributor.authorPinar Sanz, María Jesús
dc.date.accessioned2011-03-31T13:32:25Z
dc.date.available2011-03-31T13:32:25Z
dc.date.issued2007
dc.date.updated2011-03-31T12:33:08Z
dc.description.abstract[EN] The aim of this article is to describe the characteristics of weblogs (usually shortened to blog, but occasionally spelled web log), the latest genre of internet communication that has attained widespread popularity (Herring et al. 2005). I will focus my attention on those weblogs which contain any kind of political message during election campaigns. The paper situates blogs with respect to the dominant forms of digital communication and as a powerful tool for developing future election campaigns in light of their low cost and the speed with which news can be published. The generic variables will be studied in detail, taking into account Swales' general theory of genre (1990) and genre theories applied to electronic communication (Yates and Orlikowski, 1992). Register variables (Halliday, 1989; Martin, 2001) will also be thoroughly studied. The results of this study show the characteristics of weblogs with regards to vocabulary, syntactic structures and the use of pronouns among others. The findings are based on an investigation of 20 politically-oriented weblogs, randomly selected during the 2004 American and 2005 British elections.en_EN
dc.description.accrualMethodSWORDes_ES
dc.description.bibliographicCitationPinar Sanz, MJ. (2007). WEBLOGS AS A SUBGENRE OF POLITICAL COMMUNICATION / MARKETING. Revista de Lingüística y Lenguas Aplicadas. 2:57-68. https://doi.org/10.4995/rlyla.2007.702es_ES
dc.description.referencesBowler, S. and D. M. Farrell. (1992) Electoral Strategies and Political Marketing. London: Macmillan. https://doi.org/10.1007/978-1-349-22411-1es_ES
dc.description.referencesButler, D. and D. Kavanagh. (1992) The British General Election of 1992. London: Palgrave Macmillan. https://doi.org/10.1057/9780230372092es_ES
dc.description.referencesChilton, P. (2004). Analysing Political Discourse. London: Routledge. https://doi.org/10.4324/9780203561218es_ES
dc.description.referencesCollins, P. and C. Hollo. (2000). English Grammar. An Introduction. London: Macmillan Press.es_ES
dc.description.referencesDenton, R. E. and G. C. Woodward. (1990).Political Communication in America. New York: Praeger.es_ES
dc.description.referencesCrowston, K. and M. Williams. (2000). "Reproduced and emergent genres of communication on the World-Wide Web", The Information Society, 16 - 3: 201-216.es_ES
dc.description.referencesDuff, D. (ed.)(2000). Modern Genre Theory. London: Longmanes_ES
dc.description.referencesDrezner, D. and H. Farrell. (2004a). "The power and politics of blogs". Available at: http://www.danieldrezner.com/research/blogpaperfinal.pdfes_ES
dc.description.referencesDrezner, D. and H. Farrel. (2004b): "Web of Influence" in www.foreignpolicy.com/story/cms.php?story_id=2707&print=1 last access 03/06/2005es_ES
dc.description.referencesEggins, S. (1994). An Introduction to Systemic Functional Linguistics. London: Pinter Publishers.es_ES
dc.description.referencesFoot, K. and S. Schneide. (2002). "Online structure for political action: exploring presidential campaign websites from the 2000 American election", Javnost-The Public, 9- 2: 43-60.es_ES
dc.description.referencesGregory, M. and S. Carroll. (1978). Language and Situation. London: Routledge.es_ES
dc.description.referencesHalliday, M.A.K (1985). An Introduction to Functional Grammar, 2nd Edition 1994. London: Edward Arnold.es_ES
dc.description.referencesHalliday, M.A.K (1989). Spoken and Written Language. Oxford: Oxford University Press.es_ES
dc.description.referencesHenning, J. (2003). "The Blogging Iceberg", Perseus Development Corp. White Papers, available at: www.perseus.com/blogsurvey/thebloggingiceberg.htmles_ES
dc.description.referencesHerring, S.C.et al. (2005). "Weblogs as a bridging genre" in Information Technology and People, 18 - 2: 142-171. https://doi.org/10.1108/09593840510601513es_ES
dc.description.referencesHollihan, T. (2001). Uncivil Wars: Political Campaigns in a Media Age. New York: St. Martin's Press.es_ES
dc.description.referencesKavanagh, D. (1995). Election Campaigning. The New Marketing of Politics. Oxford: Blackwell.es_ES
dc.description.referencesKress, G. (2003). Literacy in the New Media Age. London: Routledge.es_ES
dc.description.referencesLees-Marshement, J.r (2001). Political marketing and British political parties. The party's just begun. Manchester: Manchester University Press.es_ES
dc.description.referencesMartin, J. R. (2001). "Cohesion and Texture", in Deborah Schiffrin et al. (eds.) The Handbook of Discourse Analysis. Cambridge: Blackwell.es_ES
dc.description.referencesMcMillan, S. J. (1999). "Health communication and the Internet: relationships between interactive characteristics of the medium and site creators, content and purpose", Health Communication, 11 - 4: 375-390. https://doi.org/10.1207/S15327027HC1104_4es_ES
dc.description.referencesMalinowski ,B. (1923). "The problem of meaning in primitive languages" in C.K. OdgenandI. A. Richard (eds.) The Meaning of Meaning: 296-336. Harcourt Brace.es_ES
dc.description.referencesMcNair, B. (2003). An Introduction to Political Communication. London: Routledge. https://doi.org/10.4324/9780203699683es_ES
dc.description.referencesMead, R. (2000). "You've Got Blog". The New Yorker, 13 November 2000.es_ES
dc.description.referencesMiller, C. R. (1984). "Genre as social action". Quarterly Journal of Speech, 70: 151-167. https://doi.org/10.1080/00335638409383686es_ES
dc.description.referencesMoya, A. J. (2006). "The continuity of topics in journal and travel text. A discourse functional perspective", Functions of Language 13-1: 37-76.es_ES
dc.description.referencesMoya, A. J. (forthcoming) "Topic introduction in two discourse genres". Word.es_ES
dc.description.referencesNimmo, D. (2001). Political Persuaders. The Techniques of Modern Election Campaigns. New Jersey: Transaction Publishers.es_ES
dc.description.referencesNimmo, D. and J. Combs. (1992). Political Pundits. New York: Praeger.es_ES
dc.description.referencesNorris, S. (2004). Analysing Multimodal Interaction. London: Routlege. https://doi.org/10.4324/9780203379493es_ES
dc.description.referencesO'Halloran, K. (2004). Multimodal Discourse Analysis: Systemic Functional Perspectives. Continuum International Publishing Group Ltdes_ES
dc.description.referencesOrlikowski, W.J. and J.A . Yates. (1994)."Genre Repertoire: norms and forms for interaction", Working Paper nº3671-94. MITS loan School of Management, Cambridge, MA, available at: http://ccs.mit.edu/papers/CCSWP166.html.es_ES
dc.description.referencesPinar Sanz, M. J. (2003). Análisis contrastivo de las variables genéricas en el discuso político de las campañas electorales británica (2001) y española (2000). Servicio de Publicaciones de la Universidad de Castilla-La Mancha.es_ES
dc.description.referencesPinar Sanz, M. J. (2004). "Los anuncios de propaganda electoral en España y Reino Unido. Características de género y registro" in Jesús Varela et al. (eds.) Lingüística Aplicada en la Era Global y Multicultural. Santiago de Compostela: Servicio de Publicaciones e Intercambio científico de la USC.es_ES
dc.description.referencesSwales, J. (1990). Genre Analysis. Cambridge: Cambridge University Press.es_ES
dc.description.referencesVentola, E. et al (eds.) (2004). Perspectives on Multimodality. Amsterdam: John Benjamins. https://doi.org/10.1075/ddcs.6es_ES
dc.description.referencesWarnick, B.(1998)."Appearance or reality? Political parody on the web in campaign '96" Critical Studies on Mass Communication, 15 - 3: 306-324. https://doi.org/10.1080/15295039809367050es_ES
dc.description.referencesYates, J.A. and W. Orlikowski. (1992). "Genres of organizational communication: a structurational approach to studying communication and media", Academy of Management Review, 17 - 2: 299-326. https://doi.org/10.5465/amr.1992.4279545es_ES
dc.description.upvformatpfin68
dc.description.upvformatpinicio57
dc.description.volume2
dc.identifier.doi10.4995/rlyla.2007.702
dc.identifier.eissn1886-6298es_ES
dc.identifier.issn1886-2438
dc.identifier.urihttps://riunet.upv.es/handle/10251/10626
dc.languageIngléses_ES
dc.publisherEditorial Universitat Politècnica de Valènciaes_ES
dc.relation.ispartofRevista de Lingüística y Lenguas Aplicadas
dc.relation.publisherversionhttp://doi.org710.4995/rlyla.2007.702
dc.relation.references10.1007/978-1-349-22411-1es_ES
dc.relation.references10.1057/9780230372092es_ES
dc.relation.references10.4324/9780203561218es_ES
dc.relation.references10.1080/01972240050133652es_ES
dc.relation.references10.1080/13183222.2002.11008799es_ES
dc.relation.references10.1108/09593840510601513es_ES
dc.relation.references10.4324/9780203299234es_ES
dc.relation.references10.1207/S15327027HC1104_4es_ES
dc.relation.references10.4324/9780203699683es_ES
dc.relation.references10.1080/00335638409383686es_ES
dc.relation.references10.1075/fol.13.1.03moyes_ES
dc.relation.references10.4324/9780203379493es_ES
dc.relation.references10.1075/ddcs.6es_ES
dc.relation.references10.1080/15295039809367050es_ES
dc.relation.references10.5465/amr.1992.4279545es_ES
dc.rightsReserva de todos los derechoses_ES
dc.rights.accessRightsAbiertoes_ES
dc.subjectWebloges_ES
dc.subjectDigital and political communicationes_ES
dc.subjectGenrees_ES
dc.titleWEBLOGS AS A SUBGENRE OF POLITICAL COMMUNICATION / MARKETINGes_ES
dc.typeArtículoes_ES
dspace.entity.typePublication
upv.uuidb570ce4e-72e4-42f0-8d8e-d6cddc577616es_ES

Archivos

Bloque original

Mostrando 1 - 1 de 1
Miniatura
Nombre:
702-1310-1-PB.pdf
Tamaño:
1.05 MB
Formato:
Adobe Portable Document Format
[object Object] Descargar

Bloque de licencias

Mostrando 1 - 1 de 1
Miniatura
Nombre:
license.txt
Tamaño:
361 B
Formato:
Item-specific license agreed upon to submission
Descripción:
[object Object] Descargar

Colecciones

Revista de Lingüística y Lenguas Aplicadas- Vol. 02 (2007)