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Big Data and Data Driven Marketing in Brazil

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Finger, V.; Reichelt, V.; Capelli, J. (2018). Big Data and Data Driven Marketing in Brazil. En 2nd International Conference on Advanced Reserach Methods and Analytics (CARMA 2018). Editorial Universitat Politècnica de València. 71-78. https://doi.org/10.4995/CARMA2018.2018.8314

Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10251/112043

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Title: Big Data and Data Driven Marketing in Brazil
Author: Finger, Vítor Reichelt, Valesca Capelli, João
Issued date:
Abstract:
[EN] The main purpose of this article is the understanding of which marketing strategies related to big data are being implemented by Brazilian companies in different sectors, in addition to assessing these actions within ...[+]
Subjects: Web data , Internet data , Big data , QCA , PLS , SEM , Conference , Digital marketing , Data-driven marketing
Copyrigths: Reconocimiento - No comercial - Sin obra derivada (by-nc-nd)
ISBN: 9788490486894
Source:
2nd International Conference on Advanced Reserach Methods and Analytics (CARMA 2018).
DOI: 10.4995/CARMA2018.2018.8314
Publisher:
Editorial Universitat Politècnica de València
Publisher version: http://ocs.editorial.upv.es/index.php/CARMA/CARMA2018/paper/view/8314
Conference name: CARMA 2018 - 2nd International Conference on Advanced Research Methods and Analytics
Conference place: Valencia, Spain
Conference date: Julio 12-13,2018
Type: Capítulo de libro Comunicación en congreso

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