Finger, V.; Reichelt, V.; Capelli, J. (2018). Big Data and Data Driven Marketing in Brazil. En 2nd International Conference on Advanced Reserach Methods and Analytics (CARMA 2018). Editorial Universitat Politècnica de València. 71-78. https://doi.org/10.4995/CARMA2018.2018.8314
Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10251/112043
Title: | Big Data and Data Driven Marketing in Brazil | |
Author: | Finger, Vítor Reichelt, Valesca Capelli, João | |
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[EN] The main purpose of this article is the understanding of which marketing strategies related to big data are being implemented by Brazilian companies in different sectors, in addition to assessing these actions within ...[+]
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Copyrigths: | Reconocimiento - No comercial - Sin obra derivada (by-nc-nd) | |
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Publisher version: | http://ocs.editorial.upv.es/index.php/CARMA/CARMA2018/paper/view/8314 | |
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