La integración de las cooperativas y su competitividad: la cooperativa de Benaguacil, la realidad de un sueño

Abstract

[ES] En el articulo se analiza el contrato como instrumento juridico que permite a través de la colaboración de la lUPV y la Fundación Caja Mar, la materialización del proyecto financiado por el Ministerio de Economia y Competitividad de España AGL2015-65897-C-3-R

[EN] The agri-food sector is strategic for society in general. The Valencian country side faces structural problems derived from the abandonment of land due to its low profitability, the limited mobility of the land market and an insufficient adaptation to the market. In our opinion, these are problems that can be solved with alternatives that drive new productive processes linked to marketing strategies. From this perspective, the pilot project of production management carried out in the Cooperativa Rural San Vicent Ferrer of Benaguasil, located in Valencia, is posited in favor of innovation in the management and modernization of production, and to enhance commercial planning and management.